AUTO INDUSTRY NEWS

2013 NYAS Preview: The return of the Jeep Cherokee

2013 NYAS Preview: The return of the Jeep Cherokee image

Text: Brent Co / Photos: Jeep Press | posted February 23, 2013 19:57

Jeep brings back Cherokee nameplate with radical new design

Jeep officially confirmed bringing back the Cherokee name to its lineup when it launches the new midsize SUV at the New York International Auto Show next month. The announcement and official image release comes right after Jalopnik leaked exterior and interior images of the new SUV inside Jeep's assembly plant on their blog. It also led to Chrysler tweeting that 'it was not the vehicle they will release at NYAS'; few hours later, Chrysler released the official photos, which look very much like the leaked shots.

The Cherokee badge traces back to 1974 originally as a full-size SUV for the 'SJ' series until 1983. The next-generation 'XJ' would later be downsized to a midsize SUV from 1984 until 2001, before Chrysler decided to axe the Cherokee nameplate in favor of the Liberty with a unibody platform. 

The new Cherokee will retain a unibody platform inherited from the Liberty and will be built at Chryler's Toledo Assembly Plant in Toledo, Ohio. Chrylser calls the upcoming SUV a 'no compromise' model claiming best-in-class capability, exemplary on-road driving dynamics, and 45-percent better fuel economy than the outgoing Liberty.

Tweet by Chrysler

The 2014 Cherokee does come with a radical design compared to its conservatively designed predecessors. Chrysler has even gone to the point of posting 'defensive' tweets about the qualities of their Jeep SUVs.