2013 Tokyo Motor Show a tremendous success in more ways than one

2013 Tokyo Motor Show a tremendous success in more ways than one image

Text: Eric Tipan / Photos: Eric Tipan | posted December 06, 2013 10:10

Promoted the excellence of Japanese manufacturing by appealing the brand value of Japan€ and €œTokyo

The 43rd Tokyo Motor Show 2013 organized by the Japan Automobile Manufacturers Association, Inc., led by Chairman Akio Toyoda, closed last Sunday after ten fantastic days of showcasing the best of Japanese automobile manufacturing.

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Chairman Akio Toyoda commented, “I would like to extend my sincere thanks to the many people who visited the Tokyo Motor Show, and to everyone who worked to put this show together. Here in Tokyo, I believe we succeeded in promoting to those in and outside of Japan the elements of fun that vehicles have to offer, and the underlying vitality of Japanese manufacturing. We will continue to give our combined efforts to make the future of our society with vehicles even more attractive.”

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A total of 178 companies and 181 brands exhibiting from 12 countries worldwide were on hand for the global audience.  Passenger cars on display were led by 81 Japan premiere models and followed by 76 world premiere models.

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The total number of visitors reached 902,800, which was an increase of 7% from the previous show (2011) that had 842,600 visitors.

Media coverage from Japan and around the world upped by 10% to 10,300 clearly showing the high level of interest generated by this year’s Tokyo Motor Show.

Top executives of the automobile industry gathered together for “Mobilityscape Tokyo” held for about 1,000 members of the media.  Highlighting the recovery of Japan’s automobile industry after the Great East Japan Earthquake and its power of innovation, it included a rare consecutive speech session featuring top executives from five chair and vice-chair company members of the Japan Automobile Manufacturers Association.

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Equally rare was a talk session and a photo session with top executives of all 14 members of the Japan Automobile Manufacturers Association and top executives of four co-organizers of the 43rd Tokyo Motor Show 2013.

As a symbol of hope and recovery from the earthquake disaster, the “Last Pine Tree, a Symbol of Hope” was jointly unveiled by technical specialists from each of the 14 member companies of the Japan Automobile Manufacturers Association.

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Picking up from 2011, SMART MOBILITY CITY 2013 was offered offering test rides of personal mobility and micro mobility vehicles, as well as demonstrations of advanced driver assistance systems and other programs to give visitors a feel for what our mobility society would be like in the future that is soon to come.

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The 43rd Tokyo Motor Show 2013 was more interactive than ever before, offering a variety of hands-on and visitor participation-type programs to give visitors the fullest experience mobility possibilities.  

This all resulted in a visitor satisfaction level of 90.1% (Previous show: 86.3%) for this Tokyo Motor Show; 86.6% showing an inclination to visit the next show.

The 43rd Tokyo Motor Show 2013 has increased the brand value of 'Japan' and 'Tokyo' to the global audience.  It showed the innovation and creativity of Japanese automakers that helped shape the business in the last 60 years.  Accomplishments that will become highlights in the annals of automotive history, all while fostering industries in new fields and contributing to sustainable economic growth by creating new investment and jobs.

With Tokyo getting ready to host the 2020 Summer Olympics, Japan is primed for a rebirth that will see the dawn of a new age of mobility, as well as innovations for global growth. 

The 44th Tokyo Motor Show is scheduled for autumn 2015 at the Tokyo Big Sight. Show outline including its dates will be announced next spring.