2013 Viper drops Dodge, goes with SRT

2013 Viper drops Dodge, goes with SRT image

Text: Vince Pornelos / Photos: | posted December 14, 2011 15:37

The return of the Snake

The Chrysler Group has just announced that the new Viper will be returning to its production home at their Conner Assembly Plant in Detroit. The plant has been on idle since the production of the last generation Viper ended in July 2010.

However, the most interesting bit that can be extracted from this news is the fact that the new Viper seems to no longer be associated (in name) with Chrysler Group's Dodge brand, as the next generation Viper is now fully under the SRT brand.

SRT, which stands for Street and Racing Technology, is Chrysler's high performance arm. Every Chrysler vehicle that has been deemed “worthy” of SRT tuning has carried the SRT name along with the number of cylinders the engine has, like the Dodge Viper SRT-10 (V10), Chrysler Crossfire SRT-6, Dodge Challenger SRT-8, and even the Dodge Neon SRT-4.

For Chrysler's next generation super sports car, the name SRT Viper will do, and the first of the new snakes are slated to roll off the Conner assembly lines in late 2012.