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2014 Datsun GO marks return of the Datsun brand

2014 Datsun GO marks return of the Datsun brand image

Text: AutoIndustriya.com Team / Photos: Datsun Press | posted July 19, 2013 14:51

Datsun GO is the first Datsun car for the 21st century

The 2014 Datsun GO is the realization of the commitment made by Nissan in March 2012 to revive the Datsun brand for emerging car markets. Datsun will be the third brand for Nissan Motor Company along with the company's Nissan and Infiniti brands. It will play an important role in the Nissan Power 88 mid-term business plan.

“This is an historic day for Nissan Motor Company and for our customers and partners in some of the world's fastest-growing markets. It's also an exciting moment for many women and men here in India who - today - come one step closer to realizing the dream of purchasing a car," said Carlos Ghosn, Nissan Motor President and CEO.

Datsun GO rear

The five door hatchback measures in at 3785mm long, 1635mm wide, and 1485mm high with a wheelbase of 2450mm. The interior offers ample headroom and expanded front seating configuration to transport families and provide seating for five people. It will be equipped with a Mobile Docking Station to listen to music and view photos via smartphones and media players. Under the hood will be a 1.2-liter engine mated to a five-speed manual transmission.

Datsun GO interior

The Datsun GO is expected to be ‘a category up’ in its price range, attractively priced below INR 400,000 (appoximately PhP350,000).

The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan. Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.

“When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now," said Vincent Cobee, who leads Datsun.

Styling for the Datsun GO was initiated by Nissan Motor's Global design center in Japan. R&D and engineering development for the project were entrusted to local engineering resources and suppliers to ensure the product would suit local market conditions, preferences, tastes and needs, and would be accessible in terms of price and supply. Development was fully supervised by the global Japanese car manufacturer to ensure it meets international standards. Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai.