AUTO INDUSTRY NEWS

2014 Ford Mustang is 'Official Car' of 2014 CES

2014 Ford Mustang is 'Official Car' of 2014 CES image

Text: Eric Tipan / Photos: | posted December 18, 2013 08:53

Comes packed with Ford's most advanced driver-assist systems and technology

Ford’s iconic pony car will be in the spotlight once again, this time as the ‘Official Car’ of the 2014 International Consumer Electronics Show (CES) in Las Vegas which happens on January 7-10, 2014. 

CES, an event that features the most advanced technology in consumer electronics, has chosen the all-new Mustang because of its innovative driver-assist systems and many other performance enhancements.

“Mustang has always been more than just a car, as it reminds us of the freedom and joy that comes from traveling the open road.  With world-class performance and innovative technologies wrapped in a sleek design, the all-new Ford Mustang puts you in control of the driving experience that suits you best,” said Jim Farley, executive vice president, Ford Global Marketing, Sales and Service.

Being the Official Car of the 2014 CES, the Mustang will have considerable exposure at the event.  A Mustang fastback will be prominently displayed in the Grand Lobby of the Las Vegas Convention Center while a Mustang convertible will be the main display area in the North Hall.  Ford will also host a press conference to debut the new Mustang to the CES audience and to announce new technology features at the show’s opening on Tuesday, Jan. 7.

“It is very exciting to see an iconic American car like Mustang equipped with state-of-the-art technology.  Automobiles are rapidly becoming mobile technology platforms as consumers demand connectivity along with efficiency and performance in their vehicles.  With features like upgraded SYNC, Ford automobiles are built with cutting-edge technology that can make driving safer and more enjoyable. We are overjoyed to see Ford return to our show and to have the new Mustang as Official Car of the 2014 CES.” said Gary Shapiro, president and CEO, CEA.

The all-new Mustang will allow drivers to tune their individual car to their driving style and road conditions with Selectable Drive Modes adjusting steering effort, throttle response, shift control and stability control settings by toggling between normal, snow-wet, sport and track modes.

Drivers can also fine-tune the steering effort separately with standard, comfort and sport settings. The new Ford stability control system can also be set to a less intrusive sport mode or turned off entirely for track use.

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Additional innovative features of the 2015 Ford Mustang include:

Ford SYNC® connectivity system, with Bluetooth®, two USB ports, enhanced voice recognition for hands-free control and access to SYNC Services, 911 Assist® and more

MyFord Touch®: Adds an eight-inch high-resolution touch screen display, more natural voice recognition with improved accuracy, and simplified controls for the available SD card-based navigation

AppLink™: Gives drivers the ability to control more than 60 smartphone apps for information and entertainment using simple voice commands

Intelligent Access with push-button start: Doors and trunk can be unlocked without reaching for a key, and the engine is started with a push-button on the center stack. Up to three key fobs can be programmed to memory positions for mirrors and available power seats

Track Apps: Drivers can get instant access to acceleration, braking and handling performance data through the instrument cluster screen

Launch control: Manages engine speed and brakes, giving drivers maximum and consistent acceleration at the track

Adaptive cruise control and collision warning with brake support: Automatically adjusts vehicle speed to maintain a safe following distance. When a collision may be imminent, it precharges the brakes and increases the sensitivity of brake assist

Blind Spot Information System with cross-traffic alert: Provides the driver with alerts when changing lanes or exiting a parking space, and has been upgraded with doppler effect radar sensors to provide both improved sensitivity at longer distances and better resistance to false alerts

Individual tire pressure monitoring: Instrument cluster display now shows the tire pressure for each wheel – a first for Ford

MyKey®: Enables parents to limit top speed and audio volume, prevent disabling of driver-assist technologies, and enforce more insistent alerts for safety belt use and low fuel for younger drivers in the family

Rear view camera: Now standard