AUTO INDUSTRY NEWS

2014 Mazda3 might be launched in PH sooner than expected

2014 Mazda3 might be launched in PH sooner than expected image

Text: Vince Pornelos / Photos: Mazda | posted February 25, 2014 18:02

SkyActiv for the compact class

Much buzz is being generated by the next generation Mazda3, given that Mazda's latest vehicles such as the CX-5 and Mazda6 have been hailed all around the world; the latter even emerged as the victor in the latest round of Car of the Year – Philippines tests.

Well, here's some good news. For the Philippine market, the wait for the all new Mazda3 might not be as long as we initially thought.

Berjaya Auto Philippines (BAP), the official distributor of Mazda in the country, is itching to get their brand's latest product into showrooms and on the streets. We just had to have a quick chat with Mazda Philippines CEO Steven Tan as to when the all new Mazda3 will be formally launched.

“I'll have to stay with summer [of 2014],” said Steven Tan, BAP CEO. “Exact month to be confirmed.”

There you have it. Mazda Philippines will launch the all new Mazda3 in summer of this year. It's still a bit cryptic, but summer does run from March up to the middle of June here, so that's a good indicator.

The challenge that was relayed by Steven Tan refers to the production volume from Japan, as the Mazda factory is still trying to meet the requirements of each market for the all new compact car.

Global demand is strong as all the markets have been expecting [the Mazda3],” continued Tan. “Given that the CX-5 and Mazda6 had both exceeded supply at initial launch, there's not much to do [as] all production [comes] from Japan.”

Berjaya took over Mazda sales and operations in the Philippines from Ford at the start of 2013. To date, the BAP has implemented a variety of new programs for their customers the most notable of which is Yojin3, a free-of-charge parts and service program for preventive maintenance.

The sales figures reflect the change. In 2012, Mazda (under Ford) sold just 1,504 units. In 2013, Mazda (under Berjaya) sold 2,406 units, an increase of 60%.