Hyundai scores a hat trick in the iF Design Awards
The 2016 Hyundai Tucson and Elantra received international recognition from the prestigious iF Design Awards. The Tucson and the Elantra won the 2016 iF Design Award in “Product” discipline under “Automobiles/Vehicles/Bikes” category.
The Korean automaker said that the iF Design Award proves Hyundai's continuous strive for design and quality excellence. Of note, this was not the first time that Hyundai models were recognized for their designs. Hyundai has been able to clinch the iF Design Award for three consecutive years with the Genesis (awarded in 2014) and the i20 (in 2015).
Jurors recognized the bold and distinctive design of the 2016 Tucson – Hyundai Motor’s compact SUV. Its bold and athletic presence has been achieved through refined, flowing surfaces, bold proportions, sharp lines and the brand’s signature hexagonal grille.
On the other hand, Hyundai said that the 2016 Elantra features refined style elements reflecting the brand's evolving design philosophy. This vision incorporates a dynamic precision in exterior design that complements all-new Elantra’s comfortable, contemporary and sporty feel.
For more than 60 years, iF Design Awards have been recognized across the world as a symbol of design excellence. Organized by iF International Forum Design GmbH, the awards recognize outstanding design across various disciplines and categories.
The jury awarded the sought-after award to Hyundai Motor’s 2016 Elantra and Tucson following a rigorous judging process, involving almost 5,000 entries from 53 countries.