43rd Tokyo Motor Show, not just about cars but a show of strength by Japanese automakers

43rd Tokyo Motor Show, not just about cars but a show of strength by Japanese automakers image

Text: Eric Tipan / Photos: | posted November 12, 2013 15:43

Full showcase of cutting-edge technology in electronics and mobility

The 43rd Tokyo Motor Show opens on November 22 and will go on until December 1.  Aside from a dazzling array of new vehicles from Japanese automakers and other from around the world, it is out to prove that it is not about the size of the show but the quality of vehicles on display.

The theme this year is 'Compete! And shape a new future'.  It will feature 15 local and 20 foreign brands including Tesla, which will be exhibiting for the first time in Japan. 

Akio Toyoda, Toyota Motor Corporation President and also the head of the Japan Automobile Manufacturers Association, expects this year’s motor show to be a demonstration of Japan’s strength as a global automaker.  He want it to be a platform to show the highly advanced systems Japanese automakers are working on that will shape and influence vehicles of the future.

With the emergence of highly developed markets in Asia and other regions of the world, their motor shows too have increased in size, which according to Toyoda may make Tokyo seem smaller.  But automakers from Japan, together, control 30% of the total global market share and as one Japanese brand together, they are still a force in the industry.

"We're developing cutting-edge and innovative technologies, not only in Japan but around the world. We want the Tokyo show to highlight what is special about us," according to Akio Toyoda.

"At motor shows, in any country, the vehicles are simply static displays.  But at this Tokyo Motor Show, there will be vehicles actually being driven," Toyoda added.

An added feature at this year's Tokyo Motor Show is the 'Smart Mobility City'.  It is the world’s first exhibition of the 'future of society and lifestyles'.  It is a complete experience of how automobiles, 'created through the collaboration between housing, telecommunications, various industries and research organizations' will look like and it comes complete with test drives.