AUTO INDUSTRY NEWS

A Hyundai twinbill

A Hyundai twinbill image

Text: Jude Morte / Photos: Hyundai Asia Resources Inc. | posted February 27, 2009 00:00

HARI unveils new Ayala head office, Genesis Coupe

The last weekend of February closed out en grande, as Hyundai Asia Resources, Inc. (HARI) officially unveiled its new Ayala headquarters and displayed to the public the new Genesis Coupe - Hyundai's hottest and newest addition to its family of automobiles.

The Genesis Coupe is a follow up to the technological success that is the Genesis Sedan, and is no less advanced than its four door sibling. First shown as concept car at the 2007 Los Angeles Auto Show and as a production model at the 2008 New York International Auto Show, the unit elicited rave reviews from distinguished motoring journalists worldwide.

As Hyundai's new benchmark for attainable 300-horsepower sport coupes, the Genesis Coupe is sculpted in ultra-high tensile steel, with a sensual body form characterized by sleek, powerful curves, undulating beltlines, and "Z" bodyside lines that make it intimidating yet artfully refined. Giving it sheer aggressive presence are broad shoulders and wide stance made more prominent by a gracefully arching roofline and tapering greenhouse. At the front, the new HID headlamps (with auto leveling) are precision-fitted, giving them a distinct contour that allows for maximum nighttime visibility, without distracting other drivers. The foglamps are neatly tucked in the body-colored bumper with chrome moulding and has large openings for better engine breathing. Rounding out the rear are a spoiler with a high mount stop lamp and dual exhaust tips with black surrounding.

The sight of its full bucket seats in rich black leather immediately draws you inside its engaging space. You turn on the engine with the push-button starter, and a six-way power-assisted driver's seat (with lumbar support lever) positions you comfortably for an energetic drive. Steering is agile and responsive with hydraulic rack-and-pinion steering, and the steering wheel has audio and auto cruise controls. A 5.6-inch multi-function display updates you on time, audio system information, the car's ambient temperature, and outside temperature. The instrument panel lets you see essential driving information easily, aided by blue gauge illumination similar to its Veracruz crossover SUV sibling. It also has a trip computer that shows you average fuel consumption, average speed, instant fuel consumption, distance to empty, and trip distance.

Music lovers are sure to indulge themselves in the Genesis Coupe's Infinity audio entertainment, which is CD/MP3 CD capable, totes a center speaker and sub-woofer, and auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate external MP3 players. And for those who wish for a bit of sunshine, there's a sunroof that's easily controlled by a one button six-way type switch for more ergonomic use.

A range-topping, all-aluminum 3.8-liter Lambda DOHC V6 engine delivers an estimated 303 hp and 361 NM of torque, with a claimed six second 0-100 kph acceleration time. The numbers crunch on the Lambda engine is helped immensely by Dual Continuously Variable Valve Timing (D-CVVT) on both intake and exhaust cams and a new Tuning Intake System (TIS) that helps cylinders breathe efficiently at all points of the powerband. Ad helping get all that power to the ground is a limited slip differential and a ZF rear-wheel drive six-speed a/t with SHIFTRONIC® sequential manual mode for further spirited travel. But if you think that's too much for you, a turbocharged/intercooled D-CVVT 2.0-liter DOHC inline four-cylinder (with cast-aluminum cylinder block and cylinder head) variant puts out 210 hp and 299 NM of torque, all mated to a six speed stick shift or a five speed slushbox with SHIFTRONIC®.

Precisely-tuned handling and safety performance is inherent in the Genesis Coupe. The front suspension totes Macpherson multiple links and a strut tower bar to provide additional rigidity, while the rear has a five-link suspension, with an increased camber angle (using the early 2000 Hyundai Tiburon as the basis) and a separate upper arm. Combine that with wide 19-inch wheels and sticky Bridgestone RE050A rubber (225/40 series in front, 245/40 series in the rear) and you have grip that can rival that of certain premium brand sport sedans. The safety alphabet of the Genesis Coupe - Electronic Stability Program (ESP), Anti-lock Braking System (ABS), Brake Assist System (BAS) and Electronic Brakeforce Distribution (EBD), Cornering Brake Control (CBC) and Traction Control System (TCS) keeps the car steady on turns, or gives extremely strong deceleration characteristics. Inside, both driver and passenger can be confident in the Genesis Coupe's safe cocoon with its front airbags, side and curtain airbags, pretensioner seatbelts, front active head restraint, and door locking system with Inside Handle Override (IHO), shift lever plus speed sensing auto door locks, and impact sensing auto door unlock. Other features that provide additional safety and convenience are an electro-chroming mirror at the inside and outside rear view mirrors, and a smart key that enables the driver to open or shut the door by using convenient buttons located on the door handles.

The Genesis Coupe comes in the following flavors - 3.8L 6A/T (P 1.858 million), 3.8L 6M/T (P1.735 million), 2.0L 5A/T (P 1.758 million), 2.0L 6M/T (P1.654 million), and an entry level 2.0L 6M/T (P 1.398 million). It is also available in the following colors - sleek silver, ceramic white, space black, gray titanium, dynamic yellow, super red, lime green, blue diamond and blue sapphire.

The Genesis Coupe is Hyundai's main attraction at its new headquarters at KPMG Center at 6787 Ayala Avenue in Makati City. Roughly a 10 minute walk from the Insular Life building at the corner of Ayala Avenue and Paseo de Roxas, Hyundai's new HQ is designed by world-class firm Casas+Architects (formerly Recio+Casas) and totes a marriage of classic and refreshingly modern architectural elements. Reinforcing the drama of the building's timeless elegance are the restored original ionic columns that radiate a nostalgic old-world charm along the stretch of Ayala Avenue leading to Rufino Avenue.

For visual impact, architect Meloy Casas emphasized the use of glass and metal to accentuate the building's exterior, while inside brings a clean, simplistic elegance and creates a refreshing workplace ambience. "It is a step forward to a fresh and a very updated design; it communicates Hyundai's progressive approach in designing its cars. We tried to provide them generous space planning. We see to it that all departments, all bodies, and personnel will have sufficient areas. We were after clean lines, a timeless look, so that we know that from now on and beyond maybe 10 or 25 years, it must still look new. So we made use of timeless materials like natural stone, wood; we also used special effects like illuminated marble panels, faux stone materials," said Casas on how the building's interior design adheres to Hyundai's refined and confident stance as an automaker. Another exciting feature that Ayala's urbanites might find brilliant in 6787 is its changing color light display which makes use of the latest energy efficient lighting. The lighting not only highlights the merging of both classic and modern façade elements but also motivates passersby to take a second look at the lighting's specifically controlled choreography.

More than an employee-friendly workplace, the KPMG Centre is also a "green" establishment, as Casas+Architects employed a variety of environment-friendly techniques to simplify building upkeep and revamp existing architectural components. An energy-saving lighting system and a passive cooling system for ventilation are components by which Casas+Architects contributes towards the building's efficient operations. The entire ground floor area is enhanced by a thoughtfully planned landscape area adjacent to the lift lobby which serves as an oasis for the tenants of the building.

Another environmentally-sound design solution to the improvements on the exterior façade that also highlights the functionality of the structure is the "double wall" feature. Natural light and ventilation is afforded to the building through a pattern of reflective glass, which will keep heat out, and perforated metal panels, which will enable the building to "breathe." This pattern is based on the existing architectural grid of the building and provides added thermal and acoustic insulation. In addition, the architectural firm also found ways for the building to conserve water through a rain water collecting system so as to maximize the use of such an important basic resource.

This Hyundai twinbill enables HARI to make more exciting and bold moves from Hyundai this 2009 to wow the Philippine auto industry and the motoring public.