AUTO INDUSTRY NEWS

All-new British luxury sports car brand to debut in April

All-new British luxury sports car brand to debut in April image

Text: AutoIndustriya.com Team / Photos: David Brown press | posted January 20, 2014 12:41

David Brown Automotive gears up for the debut of 'Project Judi'

David Brown, a successful British businessman and car enthusiast, has created a brand in his own name which promises to refresh the classic British sports car to be known as David Brown Automotive.

Brown sought out key industry talents in establishing the new British luxury sports car brand. The design team is led by Alan Mobberley who was the Chief Designer at Land Rover for 19 years while production development is spearheaded by automotive engineering experts from Envisage Group.

Brown says, “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it's not something anyone really offers. So, I've created it myself."

David Brown Automotive has reportedly commissioned a completely original exterior and interior design; not an update of any existing model. The company has sourced bespoke British suppliers for interior trim and materials and the car has been thoroughly engineered for low-volume production, combining the latest manufacturing techniques with traditional craftsmanship.

Guided by this vision, DBA set to work on “Project Judi” which will be revealed in April 2014 and will be made available in strictly limited numbers. David Brown Automotive says, “Project Judi” will “combine a classically–inspired exterior design, with up to date performance, dynamics, technology, comfort, and refinement.”