ASEAN aftermarket companies come together at 2015 AAITF Bangkok

ASEAN aftermarket companies come together at 2015 AAITF Bangkok image

Text: / Photos: AAITF | posted December 21, 2015 11:54

2015 AAITF Bangkok connects ASEAN aftermarket scene

The inaugural Automotive Aftermarket International Trade Fair, AAITF Bangkok 2015, attracted a strong global audience of key industry trade buyers and leading exhibiting brands. The B2B exhibition and conference program, free to attend for trade visitors, took place from December 9-11, 2015 at the IMPACT Forum Exhibition Centre, Bangkok.

AAITF Bangkok was organized by Tarsus Group Ltd, an international media company, and co-located and partnered with the organizers of the Thailand International Motor Expo, which annually attracts over 1.38 million visitors.

Thailand is the largest production base in the ASEAN and the nerve centre of the supply chain for the automotive aftermarket. AAITF Bangkok 2015 provided a much-needed B2B platform for buyers from one of the world’s fastest growing aftermarkets to source new products which can enhance their business.

Visitors checking out the products at 2015 AAITF

“AAITF Bangkok brought something new, exciting and commercially valuable to the rapidly developing Thai and SE Asian aftermarket industry; an industry which serves 600 million plus consumers. The response from the market has been overwhelming, and we are pleased to have welcomed over 2,550 visitors from across SE Asia, especially so from fast emerging economies such as Vietnam, Myanmar and Cambodia. We look forward to continuing to serve the ASEAN aftermarket community, both through this event, as well as our sister automotive aftermarket events in Cambodia, Philippines and Myanmar and Indonesia in 2016 and beyond,” said Peter Massey, Project Director, Tarsus Group Ltd.

The three day event connected local and international retailers and distributors with key local and international suppliers and manufacturers. The inaugural automotive aftermarket international trade fair attracted a total audience of 2,591 of local and international buyers.

AAITF Bangkok acted as a sourcing hub, with exhibiting brands covering the full range of the auto aftermarket. On display were a wide selection of aftermarket products including, multimedia, audio, electronics, lights, interior accessories, exterior decoration, modification, coatings and car care products.

Product testing during 2015 AAITF

AAITF Bangkok 2015 also provided a lucrative business to business platform for 27 international and 29 local suppliers and manufacturers of automotive aftermarket products to meet with key retailers, distributors and automotive modification and tuning workshop owners from Thailand and the ASEAN. The event caught the attention of key local and international aftermarket brands who brought their most innovative products to the show. Some of the key Thai exhibiting brands included Meguiars, Bosch, Drivebot, SJS Pro Products Co., Ltd. and PP Super Wheels. International exhibitors included RUPES S.p.A, Autovox, Autoglym, Sussex Autoparts, inCarBite, Connects 2, Mchanix, Kunming Songcheng Automobile Repairing Equipment Co., Ltd, Lintec Singapore and Shift Performance Asia (M) SDN BHD (MaxxOil).

inCarBite, an exhibitor specializing in infotainment systems, was grateful to the organizers for setting up an exhibition platform that enabled them to launch their products in Thailand. In addition, the trade fair show also showed their products to other countries like the Philippines, Myanmar, Malaysia, Chile and others.

Talk sessions held during the 2015 AAITF

The event hosted a technical seminar and workshop program in an innovative interactive show floor seminar theatre. The three day program, which was well attended by trade visitors, covered some of the most up to date topics in the ASEAN automotive aftermarket. Sessions included talks from Bosch, muRata Electronics Singapore, UKTUS Co., Ltd, Lintec Singapore, live workshops from RUPES S.p.A, a panel session on ‘Challenges and opportunities in the SE Asian auto aftermarket’ chaired by Michel A. Malik, BodyShop News International Pty Ltd and was participated by Ben Bartlett, Director, MercuryPM and Nattawat Wora, President, TAPAA and a packed round table session on ‘Aftermarket Ecommerce: Global Opportunities’.

The organizers will announce updated plans for the next edition of AAITF in the new year, as well as updates on its sister events MYANAUTO, CAMAUTO, PHILAUTO and AAITF Jakarta, which respectively serve the Burmese (Myanmar), Cambodian, Philippine and Indonesian markets.