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Audi joins MIT Technology Review 50 Disruptive Companies list for 2013

Audi joins MIT Technology Review 50 Disruptive Companies list for 2013 image

Text: / Photos: Audi Press | posted February 27, 2013 18:45

Audi seen as pioneer in the development of piloted driving

MIT Technology Review included Audi on its list of '50 Disruptive Companies' in recognition of the piloted driving project it presented at the 2013 Consumer Electronics Show (CES) in Las Vegas. Launched in 1899, the MIT Technology Review annually selects the most innovative companies to join their list of '50 Disruptive Companies'. Audi joins technology giants like Apple, Samsung, and GE as 'companies who innovations which have the potential to have a lasting effect on life around the world', according to the magazine.

The technology is based on Audi's adaptive cruise control with stop & go function, and is enhanced by a lateral guidance system. Two radar sensors monitor an area up to 250 meters ahead of the vehicle at a 35-degree scanning angle. A wide-angle video camera monitors the lane markings and can also detect objects such as other vehicles, pedestrians and guardrails.

Eight ultrasonic sensors monitor the zones directly in front of the car and at its corners. There is also a laser scanner that supplies high-precision data gathered at an angle of about 140 degrees and as far as 80 meters ahead of the front of the car.

"We are greatly honored to be included in the group of the world’s most innovative companies. It shows that Audi is well equipped for the future," said Rupert Stadler, Chairman of Audi.

The automaker already offers 'Audi connect' providing customers integrated services that include traffic information online, Google Earth and Street View, weather, airline and railroad data and links with social media services such as Facebook and Twitter.

Inclusion in the MIT list of '50 Disruptive Companies' is the third award for Audi's piloted driving technology. In January the US magazine 'Popular Science' chose the Audi piloted parking system for garage parking facilities as its 'Product of the Future', and the specialized media network 'The Verge' acknowledged the new Audi system to be 'Best Automotive Technology' at this year's CES.