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Audi reveals automotive virtual reality headsets for car configuration

Audi reveals automotive virtual reality headsets for car configuration image

Text: Martin Aguilar / Photos: Audi | posted January 20, 2015 11:14

Audi will begin using the program by the end of 2015

Audi has revealed plans to use virtual reality headsets which allows individuals to configure their preferred car before they are built.

The automaker says individuals are given the opportunity to configure their car in a "unprecedentedly realistic way." Through its Audi VR experience, the automaker uses virtual reality headsets that showcases the entire model lineup of the company including all possible equipment combinations.

The Audi VR experience

Simply put, the virtual reality headsets will allow individuals to see and experience their configured car in 3D. The system is also equipped with Bang & Olufsen headphones that transmits the full range of acoustic information from the sound of the doors closing to the 14 channel sound of the Advanced Sound System.

Audi Sales chief Luca de Meo says the VR experience brings "digital innovations into the dealerships to improve convenience." The brand with four rings will begin using the program by the end of 2015.