AUTO INDUSTRY NEWS bags four awards at the 2012 Henry Ford Awards bags four awards at the 2012 Henry Ford Awards image

Text: / Photos: Brent Co | posted December 07, 2012 16:08

Ford Philippines honors the country's best automotive journalists took home a total of four awards last night from Ford Philippines' 12th Annual Henry Ford Awards(HFA). Associate editor Vince Pornelos won two first runners-up award for the 'Automotive Online Feature' and 'Ford Go Further Feature Story' categories, while contributing editor Inigo Roces also won two awards, one for the 'Best Smart Technology Feature' and another one as a runner-up for the 'Best Green Technology Feature Story'.

Ford Philippines, through the Henry Ford Awards, recognizes the outstanding work and contributions  in automotive journalism and gave out a total of 12 major awards consisting of eight regular categories and four special categories. The Henry Ford Awards celebrates the critical roles that journalists play in the automotive industry, and remains unparalleled in its efforts to acknowledge excellence in print, broadcast, and online media.

“We always look forward to hosting the annual Henry Ford Awards and to celebrate the excellence of automotive journalism in the Philippines,” said Randy Krieger, president, Ford Philippines. “On our 12th year, we thank our partners in the media for their continued commitment to accurate news information and for helping us tell our One Ford story to our customers.”

An esteemed panel of judges lent their time and expertise to this year’s Henry Ford Awards to carefully evaluate all entries through a rigorous two-phase process.

The phase one judges included representatives from the academe: Danilo Arao (Assistant Vice-President for Public Affairs, University of the Philippines), Dr. Francince Racho (Assistant Professor and Vice Dean, School of Communications, University of Asia and the Pacific) and Severino Sarmenta, Jr. (School of Communications of Ateneo de Manila University).

Phase two judges are Mr. Jonel Borromeo (Ford Dealer Principal), Minnie Valencia (Vice President for Sales and Marketing, Ford Philippines) and Mr. David Celdran (ANC Host and Producer).

An addition made to this year’s HFA was the participation of Ford employees in the second phase judging for the ‘Ford Published Photograph’ and the ‘Ford Go Further Story’ categories.

HFA also solicited the help of special judges who are experts in their field including broadcast veteran, Sev Sarmienta; photojournalist Revoli Cortez and advertising photographer Miguel Miranda; and Alnair Langkay, creative director of Ogilvy & Mather.