Text: Eric Tipan / Photos: Ford | posted April 21, 2014 13:49
Escort comes back as part of plan to intro 15 new vehicles by 2015.
Ford Motor Company introduces the all-new Escort at the 2014 Beijing International Automotive Exhibition and this one is designed solely for the Chinese market. The Escort nameplate first made its return at the 2013 Shanghai Auto Show when the US carmaker revealed the compact sedan in concept form.
Built on the ‘One Ford’ global platform, the Escort’s return does nothing but fill-in the minute gaps in the compact car segment of Ford’s lineup of vehicles, as it will slot neatly in between the Focus and the Fiesta.
This move is part of Ford’s plan to introduce 15 new vehicles to China by 2015 and is also a firm example of Ford’s commitment to the Chinese market.
The Ford Escort’s exterior follows Ford’s compact car design philosophy by keeping it stylish without going overboard. The interior should be capable of handling 5 passengers while still housing cutting-edge cabin technology like the Device Dock, which is ‘a new way to store, mount and charge devices like mobile phones, MP3 players and satellite navigation systems’ while still allowing them to integrate with the Escort’s entertainment system.
“The Ford Escort is a perfect example of how Ford’s global approach can be fine-tuned to meet the needs of individual markets by listening to customer feedback. Taking Ford’s hugely successful C-car platform as a foundation, the all-new Ford Escort puts us in a perfect position to serve Chinese customers looking for an alternative and attainable compact car,” said Marin Burela, president, Changan Ford Automobile.