AUTO INDUSTRY NEWS

Beijing 2014 Preview: Nissan to debut new sedan concept in China

Beijing 2014 Preview: Nissan to debut new sedan concept in China image

Text: Eric Tipan / Photos: | posted March 17, 2014 06:53

Concept embodies global design strategy of Nissan.

Nissan plans to demonstrate their strong commitment to the Chinese market by premiering a global design strategy at the unveiling of a new sedan concept in the 13th Beijing International Automotive Exhibition.

Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA) has line up 20 automobiles from Nissan Motor Company in hopes of showing strength in numbers.

The main highlight is the new sedan concept that is making its world debut.  Also in the lineup is the BladeGlider Concept, which is making its Chinese premiere along with the Autonomous car.

In order to be more attractive to the Chinese market, Nissan introduces a feature on the new sedan concept that caters to the ‘Chinese digital lifestyle’.  Taking elements from the Friend-ME Concept in 2013, this will also have a provocative design and include a host of connectivity options for the young Chinese buyers.

This will be the second time for Nissan Design China (NDC) work with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.

Nissan, at the Beijing International Automotive Exhibition, will showcase a futuristic and interactive motor show booth 'with a distinctive three-layer theater style', which includes 'Augmented Reality' technology.

Based on the teaser, the concept is likely to be a near-production version of their Friend-ME Concept which debuted in Shanghai last year.