Taking top honors
The annual Good Design Award ranks as the most celebrated international accolade in the field of product design – and this year once again it honors the outstanding quality of BMW Group Design.
No fewer than six BMW Group models have received the prestigious 2011 Good Design Award: the BMW 6 Series Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW ActiveE, and the two motorcycle models BMW K 1600 GT/GTL along with the BMW G650 GS.
The world’s oldest and most esteemed design prize was founded in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. The aim of the award, not least of all, is to raise public awareness of contemporary design together with related issues of sustainability.
The prize is awarded based on the criteria of functionality and aesthetics as originally laid down by Saarinen and Eames, and is now complemented by an ecological aspect that stipulates sustainable design in keeping with our times. 2011 saw the independent jury of design experts and architects sifting through a record number of applications from around the world to decide their final selection of more than 500 product designs and graphics from 38 countries that were deemed worthy of the Good Design Award.
BMW Group Design has already won the coveted design award several times in the past. Last year it was the BMW 5 Series Sedan, the MINI Countryman, the BMW S 1000 RR and the BMW Concept 6 design study that captured the prestigious prize. In 2008 honors went to the BMW 3 Series Convertible, the BMW 1 Series Coupe, the MINI Cooper S Clubman and four BMW motorcycles. Back in 2007, the jury of the Good Design Award paid tribute to the new BMW X5, the BMW 3 Series Coupe, the new MINI and three motorcycle models.