AUTO INDUSTRY NEWS

BMW Philippines continues to dominate premium automotive segment

BMW Philippines continues to dominate premium automotive segment image

Text: / Photos: BMW Press | posted January 17, 2013 14:20

ACC dominates premium automotive segment with 33% market share

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, solidifies its number one position in the luxury segment for ten straight years. BMW finished 2012 with a 33% market share in the luxury segment, mirroring a global trend that saw the BMW Group which posted an 11% increase year-on-year, its highest record ever.

“We thank the Filipino market for embracing BMW, granting us the honor to be the undisputed leader in the luxury vehicle segment for a decade.   This gives us a reason to celebrate and strive more to give the best that BMW has to offer to the Philippines,” said Maricar Parco, ACC President.

2012 is a banner year for BMW as it broke new grounds and set new records. In June 2012, BMW posted its highest sales of 106 units, dominating the segment with a 41% market share that month.

The 3 Series, whose sixth generation model was introduced to the Philippines in May, continues to be the segment leader with a 38% market share for 2012, making it the highest selling model and brand in its class. The 5 Series, on the other hand, posted a 39% year-on-year growth and dominated with a 37% market share for the year.

 “We are very proud of the success of the 3 Series and 5 Series in the past year. The market leadership of these two models affirms the solid reputation of the BMW brand: the 3 Series in terms of sporting prowess, elegance and comfort; and the 5 Series when it comes to fuel efficiency, safety and unparalleled performance,” said Glen Dasig, ACC Executive Director for Sales and Marketing.