AUTO INDUSTRY NEWS

BMW welcomes the 2012 3-Series

BMW welcomes the 2012 3-Series image

Text: Vince Pornelos / Photos: | posted May 11, 2012 12:00

Reinventing the class

Asian Carmakers Corporation, the official distributor of BMW in the country, has just launched the successor to one of their most important models with the all new 2013 3-Series models.

At a unique event last night in Fort Bonifacio, BMW welcomed the next generation 3-Series to the line up in style, taking the attendees for an experience through the previous 5 generations of the 3-Series, before finally revealing the new model.

“Since it made its debut in 1975, more than 12 million customers around the world have taken ownership of a BMW 3 Series.” commented Maricar Parco, ACC-BMW President. “Backed up with its impressive heritage, innovations, aesthetics and driving dynamics, we are confident that the Filipino market will greatly welcome the All-New BMW 3 Series just like its predecessors.”

Six Generations of the 3-Series (counterclockwise from right):

E21, E30, E36, E46, E90 and the new F30

Model overview

The 3-Series has been a BMW mainstay for the past 35 years. Locally, the 3-Series has been on sale since 1993 with the E36. The new model is the 6th generation (F30) of the nameplate, replacing the E90 that has been on sale since 2005. It's primary competition is comprised of the Mercedes-Benz C-Class (launched in 2007) and the Audi A4 (launched in 2008)

Exterior design and dimensions

The 2013 3-Series is made available as 3 distinct versions. Much like the 1-Series with two different lines, customers can opt for a 3-Series Sport Line , Luxury Line  or Modern Line (see photos below). The Sport Line features eye-catching exterior touches for a more performance-inclined look, while the Luxury Line focuses on elegance and class in it's design touches. The Modern Line serves as the middle ground of the class.

The F30 3-Series is larger than the outgoing E90, measuring in at 4,624mm long, 1,811mm wide and 1,429mm tall. Wheelbase is at 2,810mm, though in China, a long wheelbase version is available at 2,920mm.

BMW 3-Series Luxury Line

BMW 3-Series Luxury

BMW 3-Series Sport Line

BMW 3-Series Sport Line

BMW 3-Series Modern Line

BMW 3-Series Modern Line


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Interior design and features

The interior of the new 3-Series presents a more premium feel and is much better equipped than the E90. BMW once again uses high quality materials and precision craftsmanship to create an interior feel that is functional, driver oriented and luxurious... or classy sportiness if you opt for the Sport Line.

Features, apart from the typical functions in the class, include a fully adjustable driver's seat as well as a new unified control screen with a multi-directional hat switch/knob that appears upgraded over the one that debuted in the 1-Series a few months prior.

 

Powertrain and suspension

The new F30 3-Series is made available with two engine options, both with BMW's EfficientDynamics technology (Auto Start/Stop, ECO PRO drive mode, et al) and 8-speed automatic transmissions.

The 328i is powered by a 2.0 liter TwinPower Turbo engine capable of generating 245 PS ant 350 Nm of torque. 0-100 km/h acceleration is pegged at 5.9 seconds while BMW claims an average consumption of 15.62 kilometers per liter. The 320d is powered by a 2.0 liter turbo diesel engine, developing 184 PS and 380 Nm of torque. 0-100 km/h is claimed at 7.6 seconds, with typical fuel economy expected of modern diesels. Top speed for the 328i is 250km/h while the 320d can hit the 235km/h mark.

For customers of the Sport Line, their 3-Series will be specced with a sharper sport suspension set up for better handling.

Safety and security

The F30 is equipped with multiple airbags with front, side and curtain airbags. ABS is standard along with DSC and DTC. Parking sensors are also standard.

Variants and prices

BMW 328i Sport: PhP 4,290,000

BMW 320d Sport / Luxury / Modern: PhP 3,490,000