AUTO INDUSTRY NEWS

Bosch-BMW Club partnership debuts at Bimmerfest

Bosch-BMW Club partnership debuts at Bimmerfest image

Text: / Photos: | posted June 24, 2011 11:11

Bosch announces partnership with BMWCCP

Robert Bosch Inc., local subset of Germany's Bosch Group, and the BMW Car Club of the Philippines Inc. (BMWCCP) signed an agreement to jointly promote interest in motoring, touring activities, and to encourage safe skillful driving classes. These, as well as periodic and preventive maintenance checks for worry-free mobility were highlighted during the Bimmerfest at the Venice Piazza in McKinley Hill, Bonifacio Global City.

The 8th annual Bimmerfest, the largest to date, gathered more than a 150 BMW club members and car owners in the Philippines, also as conducted worldwide by respective BMW Car Clubs. This year, BMW Motorrad was represented by the BMW Owners Society of Safe Riders (BOSS) to feature the German manufacturer's two-wheeled creations.

The evening was capped by live entertainment by the Bloomfields and Pure Sound Bands. Renowned international DJ Edge Pamute flew in directly from Vietnam to play some of the latest club music while a spectacular fireworks show served as the grand finale of the event. Bimmerfest 2011 drew more than a thousand visitors and participants.

"Bosch enthusiastically welcomes the opportunity to jointly promote responsible motoring and fellowship with the BMW Car Club of the Philippines," said Joseph Hong, Managing Director of Robert Bosch Inc. "Besides having German corporate nationalities, both Bosch and BMW have a celebrated history together spanning from new technological innovations to victories in motorsports."

"Bosch and BMW are both high quality German brands," according to Edwin Reyes, BMWCCP president. "BMW cars are very technical. This partnership intends to enhance the club members' knowledge on the workings of their cars and how to maintain them properly. Club members and BMW owners are also assured of easy access to OEM parts and services, ensuring peace of mind for their 'ultimate driving machines'," said Reyes.