Bosch launches Cruise for a Cause

Bosch launches Cruise for a Cause image

Text: / Photos: | posted January 09, 2012 04:12

Bosch pays it forward

2012 is going to be a significant year for the Automotive Aftermarket division of Robert Bosch Philippines. This year the division is celebrating 110 years of the innovation that Bosch is best known for: spark plugs. In keeping with the spirit of forward thinking through innovation and social responsibility, RBPH’s Automotive Aftermarket division puts itself in the perfect position to “pay it forward”.

Bosch Automotive Aftermarket is focusing its efforts to pay it forward via their flagship project, Cruise for ACause – an annual fundraising initiative that the GB hopes will slowly help change the landscape of the automotive industry. For 2012, AA is partnering with Springboard Foundation, to support technical vocational courses for various underprivileged (skilled) workers.

Bosch AA is also hoping to grow the network base for Bosch Car Service. The dream is to multiply our current 25 workshops by 20%, allowing more potential partners to gain access to the most advanced technical courses, ensuring that the staff trained are up to date with the latest technological developments that are shared with hundreds upon hundreds of motorists all over the Philippines.