AUTO INDUSTRY NEWS

C7 Corvette to hold its debut in Detroit

C7 Corvette to hold its debut in Detroit image

Text: / Photos: Chevrolet Press | posted October 19, 2012 18:01

New Crossed Flags logo illustrates the character of the all-new, 'C7' Corvette

Chevrolet confirmed that the seventh-generation Corvette will debut the evening of Sunday, Jan. 13, 2013 in Detroit. To kick off the countdown to the debut, Chevrolet previewed the new Crossed Flags logo for the new, 2014 Corvette.

"The all-new, seventh-generation Corvette deserved an all-new emblem," said Ed Welburn, GM vice president of global design. "The new Crossed Flags design reflects the character of the next Corvette. The flags are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car."

The Crossed Flags logo has been a hallmark of the Corvette since its 1953 introduction. It has always incorporated a pair of flags, one a racing checkered flag and other featuring the Chevrolet 'bowtie' emblem and a French fleur-de-lis. The design has evolved over the years, but has been featured on more than 1.5 million Corvettes built between 1953 and today.

The new Crossed Flags logo was unveiled at Road Atlanta, as Corvette Racing celebrated a sweep of the 2012 production-based American Le Mans Series GT championships. Corvette Racing will campaign the C6.R for the 2013 ALMS season, as the C7.R is expected to make its racing debut in 2014.

"Winning the ALMS championships with the Corvette C6.R, against prestigious competitors from Ferrari, Porsche, and BMW is the perfect send-off for the sixth-generation Corvette," said Tadge Juechter, Corvette chief engineer.

"The seventh-generation Corvette will build on that success," Juechter continued. "There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel."