Text: Marcus De Guzman / Photos: Cadillac | posted August 22, 2016 14:01
Curved OLEDs and next-gen connectivity arrive in Cadillac Escala concept
Cadillac is looking towards the future of luxury after the automaker arrived at this year's Concours dÉlegance with the Escala Concept. Described by the company as the 'next evolution of Cadillac design', the Escala previews the brand's new design philosophy and upcoming tech that will soon be applied on all their models.
“Escala is a concept with two clear objectives. First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium,” said Johan de Nysschen, president of Global Cadillac.
Meaning 'scale' in Spanish, the new concept car is marginally bigger compared to the brand's latest full-size luxury sedan, the CT6. It measures 5,347mm long, 1,948mm wide and 1,455mm tall. Also apparent on the Escala is its coupe-like profile and liftback design which highlight the car's lines.
Up front, the Escala departs from the traditional vertical headlights and instead uses a thin horizontal design. The grill, on the other hand, has been updated as well and appears bigger than before. It also has overly-large alloy wheels wrapped in low-profile Michelin tires, pillarless doors, distinct taillights and exhaust pipes that exit through the rear bumper.
Inside, Cadillac claimed the Escala has a dual-personality interior; with the front focusing on modern technology while the rear emphasizes relaxation. Immediately seen in front of the driver's seat are the curved OLED screens which acts as the car's instrument panel. The center screen, on the other, hand is the car's touchscreen infotainment system.
Cadillac did not go into details, but they did say that the Escala concept is fitted with the latest in in-car connecitivty. The system has a center control module that manages and allows the user/s to input tactile commands or perform voice / hand gestures. In terms of upholstery, the seats and door trim are wrapped in hand-tailored fabric.
Under the hood, the Escala is powered by a prototype 4.2-liter twin-turbo V8. Exact output rating was not disclosed though Cadillac did say the engine uses Active Fuel Management technology. This allows the engine to run on 4-cylinders when not on full load. Other powertrain details were not revealed.
“This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac. Escala is an expressive symbol of reward and an exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and the artistic integration of technology,” said Andrew Smith, executive director of Cadillac global design.