AUTO INDUSTRY NEWS

Caltex celebrates 80 years of Delo with new campaign

Caltex celebrates 80 years of Delo with new campaign image

Text: / Photos: Caltex PH | posted October 06, 2015 11:08

Delo gives back to motorists with free toll

After 80 years in the market, Delo, a global brand distributed by Chevron under the Caltex brand in Asia Pacific, kicked off the Let’s Go Further Today campaign to commemorate this milestone. Delo held several activities aimed at motorists who want to go further.

“This is our way of showing our appreciation to all Delo users and motorists alike. We’ve been in the market for 80 years and have helped various lifestyles go further. Moving on to our 81styear, we are grateful that more people and industries trust us with their engines and businesses,” shared Chevron Area Business Manager for Philippines and Vietnam Joe Bronfman.

Delo started the campaign by providing free toll to those passing NLEX last October 2 at the Bocaue Toll Complex which started at 7:30am until 8:30 am. Aside from free toll, motorists also recieved Delopremium freebies.

Delo gives back to motorists with newest campaign

Apart from the free toll last Friday, Delowill also offer discounted lubricants and limited edition Delomerchandise in select Caltex Stations nationwide for the months of October and November. This promo is open to the public Deloand non-Delousers alike. “We are returning the favor to Delousers who continue to trust us all these years with these offerings, and at the same time, we are also inviting non-Delousers to give our product a try to experience its full benefits,” explained Bronfman.

As a bonus, Delo will also provide free parking in various locations across the country, as well as free full meals from Jollibee as gift to loyal Delousers.

With Delo lubricants commonly used in heavy duty applications, the company alsorecognizes the vital role of PUV drivers nationwide, helping the people get to their destinations. To return the favor, Delo will award two drivers who showed outstanding behavior and commitment to exemplary service for the commuting public.