CATS Motors celebrates 20 years of partnership with Mercedes-Benz

CATS Motors celebrates 20 years of partnership with Mercedes-Benz image

Text: / Photos: Dean Ang | posted July 13, 2012 16:59

Launches new flagship showroom and SL Roadster

CATS Motors, Inc. celebrated its 20th year anniversary of its partnership with Mercedes-Benz last night

CATS Motors celebated this milestone at their newest Mercedes-Benz flagship showroom along EDSA, Greenhills together with the arrival of the Mercedes-Benz SL Roadster.

“CATS Motors 20th Anniversary with Mercedes-Benz is not just a success story – it is a love story, our love story with the brand. Looking back, it started with our passion to bring the same experience closer to a Filipino audience” says Felix Ang, President of CATS Motors. “Since then, our journey has taken us on quite an exciting ride and we look forward to countless more years of partnership with one of the world's most-desired brands, Mercedes-Benz”

Ribbon Cutting

Behind the company's growth and success in the past two decades, is a story of humble beginnings. Led by visionary and founder Mr. Felix Ang, CATS Motors began as a car accessories shop in the late '80s, it has now evolved into a workshop and showroom for Mercedes-Benz in 1992, after two years, CATS Motors became an official Mercedes-Benz dealership, and the rest, as they say, is history.

“In 1992, I clearly remember the first time I met Mr. Felix Ang – we had the first blueprint of the first showroom. From those small, humble beginnings, CATS Motors has worked hard to grow the brand in this market and the opening of this new showroom is a clear testament” shares Mr. Wolfgang Huppenbauer.

During the celebration, CATS Motors also unveiled the new generation Mercedes-Benz SL Roadster, produced almost entirely from aluminum, the SL now weighs 140 kg less than its predecessor. It is 50mm longer and 57mm wider than the previous SL to provide more comfort in the interior. The new 4663cc V8 engine in the SL500 develops 435hp making it 12% more than its predecessor and is mated to a G-TRONIC PLUS automatic transmission. The new SL500 takes just 4.6 seconds to accelerate from 0 to 100km/h.


Dr. Dieter Zetche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars says “There are around 900 million cars in the world and thousands of models, but there are only a handful of automotive icons. Our SL is one of them”

“We believe that without capable partners who share the same passion and vision, Mercedes-Benz may not see the success that it enjoys today. CATS Motors is that partner for us in the Philippines – one who has all the ideal qualities of what we look for in a partner and who echoes the values of Mercedes-Benz through and through,” shares Mr. Wolfgang Huppenbauer, President and CEO of Daimler Southeast Asia. “And as Daimler continues to focus on shaping the future of the automobile, we are confident that CATS Motors will continue to grow with us from strength to strength.”