Text: Eric Tipan / Photos: Ford | posted January 08, 2015 07:37
Innovation at the heart of it all
Ford Motor Company made a big splash at the 2015 Consumer Electronics Show (CES) by not only showing how technological innovations have changed the way they create vehicles but what they’re currently working on in various locations around the world, which are in the pipeline for future models.
Connectivity, mobility, autonomous vehicles, the customer experience and big data are the main focus of Ford as they continue to seek ways to solve global transportation challenges.
“Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose. We are driving innovation in every part of our business to be both a product and mobility company – and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago,” said Ford President and CEO Mark Fields.
At CES, Ford showcased its most advanced vehicle connectivity system SYNC® 3 while also demonstrating semi-autonomous vehicles that are now on the road and driverless vehicles that they are working on. Using a more conversational type of voice command and a more ‘smartphone-like touch screen’, the SYNC® 3 is now easier to use, faster and more intuitive than ever.
Ford is running 25 mobility experiments around the world to test to ‘test breakthrough transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.’ Eight are in North America, nine in Europe and Africa, seven in Asia and one in South America.
Fourteen of the 25 experiments are Ford-driven research projects, and 11 are part of the company’s Innovate Mobility Challenge Series. The experiments include:
Big Data Drive: Dearborn, Michigan
Fleet Insights: United States
Data Driven Insurance: London
Remote Repositioning: Atlanta
City Driving On-Demand: London
Dynamic Social Shuttle: New York, London
Car Swap: Dearborn, Michigan
·Ford Carsharing: Germany
Share-Car: Bangalore, India
Rapid Recharge & Share: Dearborn, Michigan
Data Driven Healthcare: The Gambia, West Africa
Parking Spotter: Atlanta
Info Cycle: Palo Alto, California
Painless Parking: London
“Our priority is not in making marketing claims or being in a race for the first autonomous car on the road. Our priority is in making the first Ford autonomous vehicle accessible to the masses and truly enhancing customers’ lives. Henry Ford taught us long ago that a good business makes excellent products and earns a healthy return,” Fields added. “A great business does all that while creating a better world. That is what continues to drive us each day.” Fields said.