Chevrolet marks 100 years

Chevrolet marks 100 years image

Text: / Photos: | posted November 03, 2011 20:33

A century strong

Today Chevrolet, the leading brand of General Motors, celebrates its 100th birthday.

To commemorate the centennial of the Chevy brand and the company that brought the world icons like the Corvette and the Camaro, big SUVs like the Suburban, Tahoe and Captiva, as well as everyday cars like the Cruze, Spark, Aveo, General Motors capped off a year long series of events.

For example, Chevrolet Europe is recognizing Louis Chevrolet's Swiss birthplace of La Chaux-de-Fonds by commissioning a public artwork on the Parc de l'Ouest.

Chevrolet 100

In Korea, Chevrolet customers set a Guinness World Record by creating the world's largest car logo.

Chevrolet in August hosted a Chevrolet parade at the Woodward Dream Cruise, where more than 100 old and new Chevrolets - 50 of them Chevrolet Volts, cruised Woodward Avenue in Detroit.

Chevrolet also joined with the Indianapolis 500 to celebrate 100 years of shared history, and announced that it is returning to Indy car racing as an engine supplier and as sponsor of the Detroit Grand Prix.

To connect with fans globally, Chevrolet launched its interactive website earlier this year and recently added two interactive web experiences: "The Road We're On" and "The Ride of Your Life."

Also, the brand celebrated the 1,000,000th Cruze to be sold. The Cruze is the top-selling compact sedan through 10 months of 2011 in the United States, ahead of Honda, Toyota, Hyundai, Kia and Ford. It is ranked third in its segment in the region that includes China, Russia, India and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall.

Locally, The Covenant Car Company, the Philippine distributor of Chevy vehicles, will be commemorating the event at the Mall of Asia by holding the Chevy Motorama on November 11, 2011.