Ready to rock
GM has just revealed to the world the latest addition to the Chevrolet line up: the Colorado midsize pick up.
After 5 years and $2 billion dollars in development costs, the Chevy Colorado is an entirely new pick up truck, representing the most extensive clean sheet midsize truck program in Chevy's 100 year history.
Revealed and made in Thailand, the Colorado is based on GM's global body-on-frame, rear-drive midsize truck architecture. According to GM, the new Colorado is designed, engineered and executed to deliver best-in-class appearance, performance, versatility and refinement.
Apart from the entirely new styling which was developed by GM's South America design center, the Colorado gets a new range of Duramax turbo diesel engines. The two Duramax diesels, built at GM Thailand's newly opened $200 million engine plant, are available in 2.8-liter and 2.5-liter displacements. The two engines feature common rail direct injection with variable geometry turbochargers, giving the 2.8L 180 horsepower and 470 Newton meters while the 2.5L pumps out 150 horsepower and 350 Newton meters.
"The new Colorado represents our largest-ever engineering and manufacturing program and demonstrates the outstanding skills and capability that exist in this country," said Mr. Martin Apfel, GM Thailand's President. "Our manufacturing operations have the ability to meet the needs of the local and global marketplace now and well into the future."
GM says that the Colorado has been developed to meet the highest-possible safety standards wherever it is sold. The Colorado range gets features like as electronic stability control, anti-lock braking system featuring electronic brake force distribution, traction control, hydraulic brake assist, cornering brake control and driver and passenger airbags.
According to Brad Merkel, GM's Global Vehicle Line executive for Midsize Trucks, the Colorado offers the strength, design and performance needed to compete with the world's best truck nameplates.
"Our objective from the beginning of the program was 'haul anything, go anywhere' - and that's exactly what the new Colorado delivers," said Mr. Brad Merkel, GM's Global Vehicle Line executive for Midsize Trucks. "We have engineered it to meet the needs and desires of commercial and personal buyers alike. It can be a workhorse, a family hauler, a lifestyle vehicle, or a truck that plays to the higher-end premium buyer."
A representative from Chevrolet Philippines has stated that the all new Chevy Colorado will be arriving in the 1st quarter of 2012.