AUTO INDUSTRY NEWS

Chevrolet launches the new Cruze subcompact

Chevrolet launches the new Cruze subcompact image

Text: Brent Co / Photos: Chevrolet Press | posted February 27, 2010 11:49

The Chevy for every Juan dela Cruze

The Covenant Car Company (TCCCI), the newly appointed distributor of the Chevrolet brand made a strong beginning for change as it unveiled the new Chevrolet Cruze compact sedan in a launch event held at open ground of the largest LED billboard in the country. The unveiling was also timed with the launch of the brand's first major marketing campaign since TCCI took over the helm of operations for Chevrolet Philippines in October of last year.

Chevrolet aims to set the bar higher in its market segment, the Cruze is a compact sedan with performance, style, practicality and dependability in one taut and handsome package. Offered in L, LS and LT trims, it is equipped with a 1.8-liter 138-horsepower Ecotec engine across the board, and 6-speed manual and automatic transmission choices.

Safety features come as standard 4-wheel disc brakes with anti-lock brake system (ABS) and electronic brake force distribution (EBD), available dual and side airbags, vehicle stability enhancement system (VSES) with rollover sensing, and even electronic traction control (ETC) for the LT trim level, a first in the Cruze's class segment. Another first in this segment is a 5-star European New Car Assessment Programme (Euro NCAP) safety rating for the Cruze - recognition never before garnered by a compact sedan this since the appraising organization's inception in 1997.

Capping the Cruze's impressive roster is a 6-CD/MP3 (in the LS and LT) or single-CD/MP3 (in the L) in-car entertainment (ICE), steering wheel-mounted audio controls, 6-speakers, USB port and auxiliary input, graphic multi-information display, a trunk lid with touch pad, rear fog lamps, automatic headlamps and rear park assist (ultrasonic) sensors. The LT model even comes with power-folding side view mirrors and rain-sensing wipers.

All these features are wrapped in a shape and profile that's more befitting a sports sedan, inside and out, effecting a radical change in the face of the compact family sedan forever.

The Cruze's introduction is one of the many results that can be expected from TCCCI's positive change and innovation, as the company evolves to more effectively respond to the changing needs of its customers.

Pricetag for the Cruze is set at Php808,888 for the base Ecotec L M/T; Php858,888 for the Ecotec LS M/T; Php908,888 for the Ecotec LS A/T; and Php1,048,888 for the top-spec Ecotest LT A/T.