Text: Vince Pornelos / Photos: Brent Co, Mark Luna | posted February 23, 2016 14:50
Could Cadillac enter the Philippine market through TCCCI?
We recently received a report from a reliable source that The Covenant Car Company, Inc., the official distributor of Chevrolet in the Philippines, was looking at bringing in another General Motors (GM) brand into the country.
That brand our contact referred to is none other than Cadillac, the luxury automotive marque of GM.
We contacted Ms. Lyn Manansalang-Buena of TCCCI to verify the tip, to which she said that their company is interesting in introducing Cadillac to the Philippine automotive market.
“We would love to bring in Cadillac as it is a very strong brand, but there is no definite answer or timeline because we are still exploring the possibility of doing so,” said Ms. Buena.
Cadillac is one of America's oldest automotive manufacturers and started their history initially as the Henry Ford Company. Henry Ford sold the company, and it was subsequently renamed to pay homage to the founder of Detroit.
Like Chevrolet, the Cadillac Motor Car Company is a division of General Motors. Today, the company makes the ATS, the CTS, the Escalade, and several other luxury models.
Currently, Filipino customers can only acquire Cadillacs by importing it themselves or through gray market importers.
An "eagle-eyed" reader recently managed to snap a photo when he spotted a pearl white 2016 Cadillac Escalade in New Manila, Quezon City with a "conduction sticker" which distinguishes a vehicle from the formal industry. Grey market imports do not have "conduction stickers".