Chevrolet Philippines reports 36.4% growth in 2011

Chevrolet Philippines reports 36.4% growth in 2011 image

Text: / Photos: | posted February 01, 2012 18:23

A Spark-ling year

Only on its 2nd year of being the exclusive importer and distributor of Chevrolet automobiles, parts and accessories in the Philippines and the milestones are already flowing in.

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With 36.4% sales growth year-on-year due to the increased number of units sold (2,763 units) from Jan-Dec 2011, the consistent positive sales result is attributed to the market’s increased interest in Chevy passenger cars like the new Chevrolet Spark and the Chevrolet Cruze. The robust growth is believed to have propelled the brand when Chevrolet Philippines posted 54.3% sales figures on its first year in operation with 2,025 units sold from Jan-Dec 2010. These results have definitely contributed to Chevrolet’s astounding global sales of wherein one Chevy vehicle is sold in every 6.9 seconds.

In the first quarter of 2011, the Cruze won the highest honor of the most coveted award in the automotive industry – being named as the Best Compact Sedan in its class as well as the Philippine Car of the Year award following a slew of awards it garnered in other parts of the world. The optimism that came from having introduced an award-winning product to the Philippine market translated to an enthusiasm for launching new offerings from Chevrolet including the Chevy Spark.

2011 also saw TCCCI’s efforts at developing a foundation to support more customers. Aside from the eleven (11) current dealerships, TCCCI signed on to open five (5) new dealerships in key areas all over the country namely: Chevrolet Greenhills-EDSA, Chevrolet North-EDSA, Chevrolet Otis-Manila, Chevrolet Cebu and Chevrolet Tacloban. And soon to open Chevrolet Cagayan de Oro. Moreover, TCCCI signed on to opening four (4) additional dealerships in the near future in fulfillment to its commitment to serve its clientele with excellent products and services.

The new generation dealerships along with the rest of the current dealerships were forecast to set the trend for better quality service in the Philippines. And it’s already paid off based on a JD Power survey ranking Chevrolet as the no. 1 car brand in the Philippines that offers the best after-sales services, giving it a stellar record when it comes to customer satisfaction.

“Rest assured that we take your trust in the brand and our management group to heart and will treat it as our covenant to constantly keep you, our customers, happy and satisfied,” said Atty. Albert Arcilla, TCCCI's President and Managing Director.

For 2012, Chevrolet Philippines plans to launch two more models with the new Colorado pick up and the Sonic subcompact sedan.