AUTO INDUSTRY NEWS

Chevrolet reports growth across Southeast Asia in 2011

Chevrolet reports growth across Southeast Asia in 2011 image

Text: / Photos: | posted September 14, 2011 18:13

Local growth spearheaded by Cruze, Spark

The current 3rd quarter numbers affirm a marked increase in Chevrolet's growth across key ASEAN markets.

Chevrolet Philippines continues their sales growth of 26.9% in August 2011 year-to-date versus same period in 2010. Chevrolet also achieved a 53% increase in sales in August 2011 compared to August 2010. The consistent positive sales result is attributed to the market's increased interest in Chevy passenger cars like its new 5-door mini hatch, the Chevrolet Spark with 116 units sold for the month of August.

Barely into its 2nd year of operation, The Covenant Car Company, Inc. (TCCCI) Chevrolet's exclusive distributor of vehicles, parts and accessories in the Philippines, is optimistic that the growth shall positively contribute to the brand's continuous advancement in the market.

"We have a strong base of quality products, like the Spark, Cruze and Captiva that automobile-lovers have seen fit to try and ultimately put their confidence in," said Atty. Albert Arcilla, COO and Managing Director of TCCCI. "We intend to capitalize on that by making sure people know that we welcome their business and are more than ready to provide them a great ownership and customer service experience with the world-class products we have on offer."

In the rest of the region, Chevrolet Malaysia is on top with a three-figure growth statistic of 155%. Similarly, Thailand, Indonesia, and Singapore all posting higher year-on-year growth numbers, further indicating Chevrolet's increase in market share and effectively cementing the company's status as a global automotive brand.

Riding on a 67 percent growth rate (year-on-year: August 2010 and August 2011) across ASEAN and clearly outgrowing the industry average, Chevrolet's offense in the region has proven effective. Martin Apfel, President of GM Southeast Asia Operations, simply outlines Chevy's plans for expansion with new product launches and a stronger dealer network to serve an increasing number of customers. To that end, Chevrolet has also resumed the second shift on the truck line in its production facility at Rayong, Thailand to better meet future demands.