SEMA 2011: Chevrolet Camaro Hot Wheels Concept

SEMA 2011: Chevrolet Camaro Hot Wheels Concept image

Text: / Photos: | posted November 02, 2011 17:12

Return of an original

They say boys will always have their toys, but Chevrolet seems to have taken it a bit seriously, unveiling a full size Camaro Hot Wheels concept car complete with a full size orange track.

The car debuted at the 2011 SEMA Show, the aftermarket industry's premier display of automotive toys. The car itself is inspired by the "Custom Camaro" - the dazzling Spectraflame 1:64-scale toy that was part of the original 16 Hot Wheels cars released in 1968.

The project was a collaborative effort between the General Motors Design studio in Michigan and the Hot Wheels Design studio in California. Each sketched its own ideas of a life-size Hot Wheels Camaro, compared notes and refined their visions until the concept hit the right note for each group of designers.

"The Camaro has been a mainstay in the Hot Wheels lineup since 1968," said Phil Zak, GM design director. "Several generations of car enthusiasts grew up playing with Hot Wheels Camaros, while dreaming of driving the real thing, so this was a once-in-a-lifetime opportunity to make that dream a reality."

"The Hot Wheels and Camaro brands have been paired together since their inception," said Felix Holst, vice president of design for the Mattel's Hot Wheels Division. "As part of the brands historic sweet 16, the Camaro was the first Hot Wheels car ever produced. The Spectraflame paint and redline tires of those first Hot Wheels cars have been the dreams of guys for generations, and it was thrilling to inject these elements into a Camaro for real."

The joint project created a car that is instantly identifiable as a Camaro with styling cues - including flat-black graphics, red-line wheels and, of course, the dazzling metallic-green finish - that are classic Hot Wheels.

The original Hot Wheels cars debuted with their metallic Spectraflame paint finishes, and the Camaro Hot Wheels Concept features a brilliant, chrome-style finish created in a similar manner: a tinted top coat over a shiny base.

Under the hood is the all-aluminum 6.2L LS3 V-8 backed by the Tremec TR6060 six-speed manual transmission.