Text: Marcus De Guzman / Photos: Mitsubishi Press | posted January 23, 2015 12:11
Could possibly be next-generation Pajero/Montero
Mitsubishi is likely planning a major comeback to the North American market as the company recently released a preview of an upcoming vehicle with the words 'The Return of A Legend' for the 2015 Chicago Auto Show.
The Japanese automaker's market share has tumbled in the US from 2% or 345,111 vehicles in 2002 to under 60,000 cars in the last 10 years. It has been regaining its presence since with 62,227 vehicles sold in 2013, and 77,643 units last year hoping to return to former glory.
The Japanese automaker did not provide anymore details but the image does show a silouette of an SUV standing on top of a sand dune. Which could indicate the next-generation Pajero (Shogun in the UK or Montero in North America) may debut very soon. The current generation Pajero which has been in the market since 2006 is due for replacement and may certainly strengthen its market position.
The Japanese automaker launched a new 'Find your own lane' campaign showcasing its innovations in hopes to strengthen its brand.
According to a report by Autoblog, Mitsubishi Motors North America Public Relations Manager Alex Fedorak revealed that the company will be showing the Mitsubishi GC-PHEV concept which debuted at the 2013 Tokyo Motor Show.
In review, the GC-PHEV (plug-in hybrid electic vehicle) concept features an unconventional design inside and out. It is fitted with a supercharged 3.0-liter V6 MIVEC engine with a high output electric motor paired with a high capacity battery that is mated to a 8-speed automatic gearbox that runs on an AWD system.