Coming to Phil. Shores: '07-'08 Japan Car of the Year

Coming to Phil. Shores:  '07-'08 Japan Car of the Year image

Text: / Photos: | posted August 12, 2008 00:00

at the Philippine International Motor Show

Catch the Philippine premiere of the award-winning and best-selling Honda Jazz during the 2nd Philippine International Motor Show on August 21-24 at the World Trade Center Metro Manila. Fun and exciting games plus loads of giveaways await customers.

Honda's second generation Honda Fit, known as the Jazz in the Philippines, has won the prestigious 2007-008 Japan Car of the Year Award (JCOTY). The All-New Honda Fit has lived on with the tradition as its predecessor grabbed the same title of JCOTY in 2001-2002.

JCOTY is an annual award given to newly released or redesigned vehicles available at the Japanese market. The award has been around since 1980. Jurors are primarily composed of Japanese automotive journalists. The Honda Fit has bested over nine other models. Among JCOTY's 60-member panelists, the Honda Fit has generated a total of 374 points, 75 points ahead of its nearest competition.

The keys behind Honda Fit's triumph are good design and space, matched with strong driving and environment-friendly performance. Since year 2000, Honda has won five of the last eight annual awards with the addition of Honda Fit's victory.

The new second generation Fit has not only gained prestigious recognition but also overwhelming sales reception since its debut last October 2007. In fact, the Honda Fit is Japan's best selling passenger car for nine straight months. From January to July of the current year, the Honda Fit has reached a total of 16,293 units. Demand for the new Fit and another new minivan model, the Freed, has helped Honda boost domestic sales by 29% in July (excluding mini cars).

Visit to get more loads of fun with the Honda Jazz.