Delhi 2014: Datsun unveils redi-GO CONCEPT

Delhi 2014: Datsun unveils redi-GO CONCEPT  image

Text: Eric Tipan / Photos: | posted February 06, 2014 09:29

Designed for the Indian market yet gives a glimpse of the direction of the company.

Datsun's rebirth had us wax nostalgic but the company wasted no time in planning for the future and reveals a dramatic new concept at the 12th Delhi Auto Expo 2014 – the Datsun redi-GO CONCEPT.

The crossover’s name, redi-GO, embodies the spirit and purpose for which this concept was designed for.  It is built to inspire daring and boldness in facing daily challenges and to forge ahead and make wonderful memories and experiences. 

"Although Datsun redi-GO CONCEPT is just that – a concept – it shows clearly the way we are thinking. It's an ambitious styling exploration but, being a Datsun, it is a logical design, too," said Shiro Nakamura, SVP and Chief Creative Officer.

The Datsun redi-GO CONCEPT toes the boundaries of Datsun's design language, modern and distinctive lines with in a small head-turning package. It offers five-door hatchback practicality coupled with a rugged SUV stance.

"When we were creating redi-GO CONCEPT we had a few keywords in mind. We wanted a modern and characteristic design that, at the same time, appeared long-lasting and substantial. We feel we have managed to combine these apparent contradictions in the concept," said Koji Nagano, Executive Design Director, who leads the entire Datsun design project.

It sports modern headlights with narrow daytime running lights while the rear LED taillights feature an idiosyncratic twist of light to give Datsun redi-GO CONCEPT a unique visual signature when on the move. LED fog lights strips are fully integrated into the front bumper.

The dynamic movement, strong shoulder line, the shapes of the side windows and the grille with gently curving corners framing a large central area echo the style to be introduced at all Datsun models, namely 'D-cut grille'.

Fully integrated bumpers front and rear underscore Datsun redi-GO CONCEPT's robust design which is accentuated by large wheel arches filled by stylish dark chrome 15-inch alloy wheels. The body is finished in a flamboyant lime green, an active and bold colour reflecting the freshness. The lime green contrasts with matte aluminium-look grey finish for the sills, wheels arches, and bumper inserts reinforcing its crossover concept aspects.

The roof is finished in matt black, patterned with a distinctive tessellated formation, showcasing a future personalization opportunity, and giving the impression that the windscreen extends over the cabin and finishes in an extended spoiler.

With a wheelbase of 2,350 mm and high ground clearance Datsun redi-GO CONCEPT offers ample interior space. Aimed at young risers the Datsun redi-GO CONCEPT is seen as the perfect partner for people with an active lifestyle: stylish, smart and comfortable.

There are practical benefits of the crossover styling, too. The raised body and large wheel arches offer greater ground clearance allowing the car to cope better with challenging road surfaces, while the commanding driving position gives drivers an enhanced – and therefore safer – view over the traffic ahead.

Although the concept remains a styling study at this stage, were it to be put into production it would be priced to target established compact hatchbacks delivering a compelling mix of modernity, quality and innovation.

"If we were to make a car like Datsun redi-GO CONCEPT it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence. Despite its long and glorious history, Datsun is a young brand ready to make a positive impact in the market, offering buyers a refreshing alternative to existing products and brands" said Vincent Cobee, Global Head of Datsun.