Detroit 2012: Dodge Dart

Detroit 2012: Dodge Dart image

Text: / Photos: | posted January 11, 2012 11:22

Reviving a legend

Dodge went to their home show in Detroit, the 2012 North American International Auto Show, with a very special world premiere, as the brand is reviving one of their old nameplates with the launch of the new Dodge Dart.

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The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge’s passion for performance. The original generation Dodge Dart was named for the its association with the space race back in the 60's, given the cool, exciting nature of the U.S. aerospace program.

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“The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that’s a great value,” said Reid Bigland, President and Chief Executive Officer — Dodge Brand, Chrysler Group LLC. “With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.”

The all-new 2013 Dodge Dart boasts a modern, stylish and distinctive exterior design. Dodge designed the Dard to convey a level of visual drama and timeless surfaces to add excitement to the competitive compact sedan segment.

“The Dodge Dart was a dream to design,” said Joe Dehner, Head of Dodge Design — Chrysler Group LLC. “The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say ‘fun-to-drive’ when you look at it.”

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Inside, Dodge engineers and designers worked to create a driver centric layout. Dodge claims the new Dart features the interior spaciousness of a mid-size sedan and best-in-class hip and shoulder room.

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Being based on the Alfa Romeo Giulietta, the Dart benefits from a wide range of engine choices also used by the Fiat Group. Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine. These three engines can be matched with three transmissions: a six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission.