Text: Vince Pornelos / Photos: | posted January 21, 2014 15:35
Cumulative AVID, CAMPI and TMA sales
The numbers are in and here are the complete results after tallying the total sales of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the Truck Manufacturers Association (TMA) and the Association of Vehicle Importers and Distributors (AVID).
The Top 3
As it stands, Toyota Motor Philippines Corporation has a commanding lead of the Philippine auto industry in the number one spot. Over the course of 2013 and fueled by sales of the Toyota Vios, TMP was able to sell 75,161 units, a 15.6% jump from 2012's sales of 65,026 units. TMP now has a market share of 35.4%.
Mitsubishi Motors Philippines has also experienced a sizable jump in sales, boosted by the reception of the market towards the new Mirage, Mirage G4, as well as the facelifted Montero Sport. As such, MMPC has sold 43,176 units, a 23.7% increase over 2012's 34,915 units sold.
Solidifying their position in third is Hyundai Asia Resources. Steady sales of their models such as the Santa Fe, Accent, Elantra and Tucson, HARI was able to clock in 22,033 units, a 0.2% edge over 2012's sales of 21,996 units.
The race for fourth
The positions of fourth, fifth and sixth in the auto industry is a hotly contested race. In 2012, Honda Cars Philippines, Inc. was ranked fourth with 12,653 units, followed by Isuzu Philippines Corporation with 11,759 units in fifth and Ford Motor Company Philippines with 9,398 units in sixth.
2013 shook up the order a bit. Honda still holds a solid fourth place with 13,356 units sold, an increase of 5.6 percent, thanks to sales of models like the Jazz, City, Civic, CR-Z and CR-V.
Ford, however, has the momentum with 13,286 units sold in 2013 for an increase of 41.4% over 2012. The sales jump, given the strong sales of the Ranger, Fiesta, Focus and Explorer, means that Ford Motor Company -now a distributor- takes fifth place overall and is nipping at the heels of Honda which sold just 70 units more.
Isuzu has maintained their sales from 2012, selling 11,793 units in 2013 for a growth rate of 0.3% following the launch of the all new Isuzu D-Max late last year.
The biggest gainers
In terms of units sold, there were 6 big gainers who sold 1000 units more than their 2012 total. Toyota is in the 5 digit range as they increased their annual sales by 10,135 units. Mitsubishi sold 8,261 units more. Ford released 3,888 units more compared to their 2012 total, followed by Chevrolet (The Covenant Car Company) with 1,730 more units, Subaru (MotorImage) with 1,186 more units and Nissan (UMC) with an increase of 1,038 units.
In terms of growth percentages, PGA Cars has the highest as the importer of Porsche, Audi, Bentley and Lamborghini clocked in a growth of 147.6% over 2012. MotorImage Pilipinas has the second highest sales growth percentage at 67.7%, given the strong sales of the Subaru Forester series. New distributor Berjaya Auto Philippines, after taking over the Mazda brand, saw the sales increase by 60% over 2012. Columbian Motors Corporation likewise sold 52.4% more, followed by The Covenant Car Company, whose strong sales of the Chevrolet Trailblazer, Sonic and Spin have driven their growth to 52%.