AUTO INDUSTRY NEWS

Eterniti launches Artemis luxury SUV in Beijing

Eterniti launches Artemis luxury SUV in Beijing image

Text: / Photos: Eterniti Press | posted April 23, 2012 18:08

Cayenne-based 'Super' SUV priced at 210,000 pounds

Eterniti Motors, the London-based boutique luxury carmaker, today unveils the engineering prototype of its first car at this year's Auto China International Motor Show.

The Porsche Cayenne Turbo-based SUV has received improvements thanks to the engineering hand of former Jaguar and LeMans engineer Alastair MacQueen and ex-F1 driver Johnny Herbert, who will be an ambassador of the brand. The company expects to roll out its first vehicles by autumn of 2012, beating Bentley, Lamborghini and Maserati to the luxury SUV market.

While details on the groundwork of the vehicle was not revealed, judging from the side profile alone, you'd easily guess it was based on the Cayenne. The exterior design reflects the offspring of a Jaguar and a Cayenne if you mated the two. The restyled carbon composite body panels are hand-built, and can be finished with the customer's choice of paint color and can also be complemented by different chrome trim styles. To finish off the restyled body, the car will roll on lighweight 23-inch forged alloy rims are wrapped in ultra-low profile 315/25 tires sit.

To complement the loud looks, the Cayenne Turbo 4.8-liter twin-turbo V8 engine receives some tuning and an upgraded exhaust to produce 600bhp and 750Nm torque, accelerating the car from 0-100kph in 4.5 secs topping off at a speed of 290kph. The suspension has also been re-tuned to provide better handling for the performance increase. Performance and handling have been developed by a race-bred British engineering team led by Alastair Macqueen.

Artemis

The interior is lavishly handcrafted, with a specifications including the fine leathers, quilted undercarpets and boot trim, lambswool rugs, veneers including natural woods, piano black and carbon fiber, a choice of sunroofs and starlight roof lining, and a state-of-the-art audio system.

The rear cabin has been restyled to provide 100mm more legroom in a limousine style setup with two reclining rear-seats that have options for heating and cooling as well as tablet holders and a drinks chiller. This satisfies a specific need, particularly in Asian markets, for a car suitable for both being chauffeured in and driving for pleasure.

Interior

Estimated retail price of the "Super" SUV with a similar specification to the Beijing show vehicles is about £210,000 plus local taxes, nearly three times that of a Porsche Cayenne Turbo. However, Eterniti revealed that it will have a unique pricing strategy for China.