Text: Martin Aguilar / Photos: Chrysler | posted February 03, 2016 06:55
Marchionne blames designers for Chrysler 200 poor reception
Fiat Chrysler Automobiles CEO, Sergio Marchionne, has publicly called the 2015 Chrysler 200 a failure and regarded his designers as 'dummies.'
In an interview with Automotive News during this year's North American International Auto Show (NAIAS), Marchionne said that the Chrylser 200 failed to get admiration due to the car's ergonomics. The 200's sleek roof makes it difficult to enter the rear passenger area and limits the rear seat headroom.
"The 200 failed because somebody thought that the rear-seat entry point inside the 200 — which is our fault, by the way — is not up to snuff," Marchionne said.
Consumer Reports, an American magazine that publishes reviews of consumer products, picked the Chrysler 200 as the "worst car of 2015"; saying the car has a “cramped rear seat.”
With that in mind, Marchionne explained what went wrong with the 2015 Chrysler 200. According to him, Chrysler designers “copied” the entry point to the rear seat from an unnamed Hyundai model, which could be the Sonata.
"The Hyundai which we copied (presumably the Sonata) has the same problem. We didn't copy the car, we copied the entry point to the rear seat,” said Marchionne.
The CEO goes on by saying that the designers of the 2015 Chrysler 200 were “dummies.”
“Dummies. I acknowledge it. Some people from design left some of their private parts on the table after we came up with that determination. But I think we're learning from this process," Marchionne added.
As a review, the all-new Chrysler 200 was first introduced during the 2014 North American International Auto Show in Detroit. During its debut, the automaker said that the 2015 Chrysler 200 features the new face of the Chrysler brand.
On the other hand, Marchionne said that the Chryler 200 and the Dodge Dart will eventually be phased out. Under the company's updated business plan, Marchionne revealed that Fiat Chrysler Automobiles will shift its efforts to the production of the Jeep SUVs, Ram pickups and the development of hybrid and plug-in electric vehicles.