Text: Marcus De Guzman / Photos: Fisker | posted June 19, 2015 07:05
Fisker to re-enter the luxury automotive segment with refreshed Karma
The once trouble-ridden hybrid car company is seemingly on the rise again after the automaker recently announced that they will re-enter the luxury car segment by setting up their first US manufacturing facility.
Now owned by Chinese automotive component company Wanxiang Group, Fisker Automotive plans to build the updated Karma in the upcoming factory located in Moreno Valley, California. Once the facility is complete, the automaker expects to be able to provide 150 full-time employees that will manufacture the automobiles.
“Fisker Automotive and Technology Group (FATG) believes in the quality, work ethic and competitiveness of manufacturing in the United States. California's natural beauty, trend setting, technology, and environmental focus are perfectly aligned with our Karma re-launch,” said James Taylor, Chief Marketing Officer of FATG.
Taylor added that the close proximity from their engineering and design headquarters in Costa Mesa, California will be beneficial as it will allow them to build high quality products as well as meet customer demands.
Henrik Fisker was the brainchild of Fisker Automotive which was first established in 2007. The company's mandate was to make high-end luxury plug-in hybrids that were imbued with both style and power. Aside from the well-known Karma, the company was also known for the Sunset convertible concept and the Surf wagon which was supposed to be the company's next production car before its eventual bankruptcy and buy out by the Wanxiang Group.
Henrik Fisker left the company after in March 2013 after disagreeing with the company's management regarding about its business strategy.