Red suit, green sleigh
If your gifts came on time this year, it's probably thanks to Ford's unique concept.
The brand is out to prove that they are more than just serious cars as this season, as they're out to showcase their fun side with an unusual concept car: a sleigh that reduces Santa's carbon footprint.
Santa’s new ride, packed with cutting-edge Ford technology, would allow Rudolph and friends to enjoy a well-deserved rest while Santa makes his annual deliveries with style in an environmentally friendly new sleigh.
“They may look cute, but Santa’s team of nine reindeer create a staggering 214,670 tons of CO2 equivalent emissions each year, so something had to be done to help him re-discover his greener roots,” said Ford car designer Paul Wraith.
Whilst Santa himself was unavailable for comment, Ford was (jokingly) able to reach Mrs. Claus for comment: “I am not looking forward to telling Donner and Blitzen the news, but the polar bears in the North Pole will certainly welcome the Ford EcoBoost-powered sleigh.”
Innovative engineering means the new EcoBoost engine delivers performance to rival a traditional 1.6-litre engine but with significantly improved fuel efficiency and lower CO2 emissions of just 114g/km CO2.
The 1.0-litre EcoBoost cylinder block also fits onto a single sheet of A4 paper, but still delivers up to 125PS and 170Nm peak torque (with 200Nm overboost), giving it the highest power density of any Ford production engine to date.
“Our tongue may be firmly in cheek as we launch this sleigh design, but our heart is in the right place,” Wraith said. “At Ford, we’re dreaming of a Green Christmas. We’re already thinking of the concept sleigh mark II. With electric vehicle battery technology developing all the time, we are keen to get to work on a zero-carbon version of our sleigh.”