AUTO INDUSTRY NEWS

Ford Everest and Ford Ranger win at 2007 Car of the Year Awards

Ford Everest and Ford Ranger win at 2007 Car of the Year Awards image

Text: / Photos: | posted December 05, 2007 00:00

Ford Group Philippines was a big winner in the 2007 Car of the Year Awards by the Car Awards Group, Inc. (CAGI) with four award victories. Ford Everest 2.5L AT 4X2 received the "2007 Executive SUV of the Year" award. Ford Ranger picked up three awards winning the "2007 Pick-up of the Year" for both 4WD and 2WD categories. The Ford Ranger also received the "Bridgestone Best Off-road Vehicle" special award.

Both Ford Everest and Ford Ranger received the highest marks in their respective categories from more than 30 motoring media of different publications and television networks who comprise the Car Awards Group, Inc. (CAGI), the organization behind the awards. The Ford Everest and Ford Ranger are among the 87 vehicles, that were tested for nine weekends, since August this year at San Lazaro Park's sprawling grounds near Southwoods, Laguna.

According to CAGI, the Ford Everest and Ford Ranger ably addressed the 30 motoring media judges' wildly diverse tastes, requirements and preferences with its features and capabilities. "We are extremely pleased that the Ford Everest and the Ford Ranger were selected as the best in their respective categories at the Car of the Year Awards among an impressive roster of nominees," Vinay Piparsania, Ford Group Philippines VP for Marketing and Sales said.

"We share these recognitions with our many partners, who have lent their support to Ford in the development of both vehicles," Piparsania added.

For daring families not content to sit in a park, the all-new Everest just got better, delivering exceptional driving dynamics and industry-leading safety features. Offering the perfect blend of SUV styling and flexibility of a family transportation, the Everest will take you anywhere from the beach to the mountains and back safely and reliably.

The Ford Everest is a 7-seater SUV powered by DuraTORQ Turbo-Diesel Common-Rail Direct-Injection engines, offering superb fuel economy and a smooth acceleration feel. The new Everest is available with 5-speed manual and automatic transmissions, offering excellent power delivery. The ready-for-action family SUV provides innovative new safety features such as advanced driver and passenger front airbags and first-in-its-class side airbags, in addition to the standard Anti-lock Brake System (ABS) and Electronic Brakeforce Distribution (EBD) safety features. Its separate, triple-zone air-conditioning for each seat row offers greater comfort and convenience for all family members.

Since its introduction in 1998, the Ford Ranger has been, by far, one of the world's most competitive pickup truck. Named "Pickup of the Year" for three years in the Philippines, the Ford Ranger continues to be lauded by car enthusiasts because of its power, its class-leading off-road capabilities, exceptional handling, and unparalleled performance.

The Ford Ranger proved its no-compromise, powerful "Built Ford Tough" DNA, demonstrating distinctive ruggedness from its muscular exterior to its class-leading torque, rapid engine response, enhanced driver control, and great fuel economy. Its best-in-class DuraTORQ 380 engine, significantly quieter, offers peerless power and drivability. Boasting of superior 4x4 operation, improved payload and towing capability, the Ford Ranger delivered ultimate flexibility, as it can carry a one-tonne payload and haul up to three tonnes while offering occupants the comfort expected of a passenger car.

Now on its fourth year, the Philippine COTY awards was developed to honor vehicles that set new standards in their segments in areas such as ride and handling, features, innovation, safety, value for money and affordability. It is organized by CAGI, a non-stock, nonprofit organization made up of writers for various motoring, business and lifestyle publications and broadcast outfits.