Ford Philippines honors automotive media at 9th HFA

Ford Philippines honors automotive media at 9th HFA image

Text: / Photos: Brent Co | posted December 09, 2009 16:30

Cites 14 winners who continue to 'Drive History'

Ford Group Philippines (FGP) awards 14 outstanding works in the 2009 Henry Ford Awards (HFA), the country's premier award-giving body for excellence in automotive journalism.

TopGear Philippines swept the awards bagging five prestigious citations namely: Best Environment and Conservation Story (Dinzo Tabamo); Best Automotive Industry Feature (Paulo Subido); Best Photograph (Alfred Mendoza) ; while Editor-in-Chief Vernon Sarne bagged the Best Automotive Online Feature and the FGP Feature Story Award.

The Best Motoring Section, the most anticipated award for the evening, was won for the third consecutive year by the Business Mirror Motoring section under the helm of Editor Popong Andolong. The judges were impressed by the distinct look, striking layout and interesting content noting the meticulous care that went into producing the section every week.

Consistent HFA winner James Deakin, C! Magazine Editor-in-Chief, Philippine Star motoring columnist, and NU107's Counterflow host received the award for the Best Automotive Test Drive Story this year.

Other winners for the print categories include: Chris Van Hoven, whose winning entry entitled, "Does the Car Really get the Girl: A Case Study." was published in C! Magazine won him an HFA citation for the second consecutive year; Ulysses K. Ang of Philippine Star for the Best Safety Feature Story for his article on road rage management; and Tet Andolong of Business Mirror for the Best Motorsports Feature with a touching tribute to the late Pocholo Ramirez.

Winners of the television categories were: Stoplight TV for the Automotive Industry Feature with their story on "Alternative Fuels"; and AutoReview for the FGP Feature Story entitled, "Ford Everest from Then 'til Now".

This year, radio was also included in the broadcast categories as the medium continues to grow its influence in automotive journalism. TurboTime hosts Mike Potenciano and Lindy Magnaye swept the radio awards bringing home citations for Best Automotive Radio Feature and Automotive Industry Feature for broadcast.

What began humbly as Ford's Christmas party has developed into the automotive industry's longest running and most fiercely contested awarding ceremony. "It is a night of bonding and camaraderie, driven by friendly competition, with the overall vision of elevating the standards of automotive journalism in the country," said Rick Baker.

The HFA's integrity was upheld by a respectable roster of judges that went through a rigorous two-phase judging process.