AUTO INDUSTRY NEWS

Ford hosts 'Summer Shakedown' in May

Ford hosts 'Summer Shakedown' in May image

Text: / Photos: | posted May 14, 2008 10:00

Ford Group Philippines spruces up May weekends with "Ford Summer Shakedown" at the Bonifacio Global City Open Fields in Taguig City. On May 3 to 4, and May 17 to 18, experience the ultimate test drive with all the Ford vehicles and get a chance to win exciting prizes.

Experience the exceptional power and performance of the Ford Focus, Ford Escape, Ford Everest, Ford Ranger, Ford Explorer and Ford Expedition on both paved road and a challenging off-road track format. Drive around the wide passageways of the open grounds of The Fort with your favorite Ford vehicle, and get a feel of its driving stability, precise steering and handling grip.

Conquer your fears and try the "Extreme Drive," a challenging off-road test on board Ford's signature 4x4 vehicles, known for their excellent engine power, torque, towing capacity and comfort.

Test the Ford vehicles' capability with "Teeter-totter with a twist," the first phase of the off-road track, where mounds will be strategically placed on each side of the path where the wheels travel. This will make the vehicle lean or tilt on one side with a twisting effect on the chassis, which will demonstrate how touch and durable Ford's 4x4 vehicles are. The obstacle will end with a roller bed positioned exactly under opposite wheels to simulate a slippery condition, which will show off the vehicles' limited slip differential, delivering optimum off-road traction.

Cool down the vehicles' tires with a shallow pond in the next phase of the track, and find out how how versatile they are. With superior ground clearance and variable geometry turbocharger that virtually eliminates turbo lag, the Ford vehicles deliver smoother and faster acceleration, superb ground clearance.

Shift to high gear for the next phase, the "log bridge," and allow the Ford's 4x4 vehicles massive torque move them forward. Watch as the vehicles' extremely tractable engine and excellent engine torque and suspension balance take over while you focus only on steering.

Ride in comfort even with the "tree stumper," the off-road's next feature. To demonstrate the Ford vehicles' unparalleled suspension that delivers a refined ride, drivers will travel on logs cut to different lengths that will be posted upright in two parallel bunches, simulating an off-road condition.

As a final step, maneuver on the "Ford table top," a steep and narrow slope that will show off the Ford 4x4 vehicles' superior torque, toughness and limited slip differential.

Adding a dose of excitement, the test drive event will be packed with fun activities for the whole family. Put your athletic skills to test with wall-climbing and rope balancing challenges, which demonstrates the sporty and outdoor personality of the Ford SUVs. Keep the kids busy with coloring and face painting activities. A live band, hourly raffle and trivia games will complete the weekend entertainment.

Ford Philippines AVP for Marketing Tonette Lee says this event brings to life Ford's promise of making vehicles that suit consumers' lifestyle, are a joy to own and, make their every day exciting. Catering to various discriminating needs of the consumers, the Ford vehicles come in all sizes and provide more options in terms of engine and drive train for all types of customers from single young professionals, to adventurous families, and enterprising entrepreneurs.

"We make every day exciting for consumers by making trucks that put the fun back in work and are a reward for a job well done, making SUVs that make every day seem like a weekend and every weekend seem like a world away, and making cars that replace the drudgery of the every day commute, with the intense thrill of driving," Lee said.

The Ford Escape Ford's small SUV dedicated to young and mobile urbanites provides a quick getaway from the weekly grind, into exciting weekends and outdoor activities. The Ford Everest, on the other hand, creates memorable treks for action families. The Ford Expedition and the Ford Explorer, represent Ford's supremacy in the SUV business.

The Ford Ranger, a three-time Pick up of the Year winner, clearly demonstrates Ford's can-do, tough attitude for customers who need a capable pick up truck that seamlessly shifts gears from work to play. The "surprisingly fast" Ford Focus embodies the speed and passion of street to track technology, with its latest innovations including the Ford Focus TDCi racecar.

Catch all the Ford vehicles in action at The Fort this May! The "Ford Summer Shakedown" is in partnership with Ray-Ban and Pepsi. For more information, you may call 889-FORD (3673).