Ford launches 'Driving Skills for Life'

Ford launches 'Driving Skills for Life' image

Text: / Photos: | posted May 10, 2009 00:00

Ford consolidates road safety initiatives

Reiterating its commitment to road safety, Ford Group Philippines (FGP) re-launched recently the 'Driving Skills for Life,' (DSFL) a global program under which local initiatives such as the United Nations-recognized Road Safety Youth Council, will henceforth be integrated.

The DSFL program also incorporates Ford Philippines' award-winning road safety initiatives that have run since 2005, including the Responsibility In Driver Education (R.I.D.E.) program, educational seminars run for students, Ford and Mazda customers, car clubs and general public; and Eco-Driving.

DSFL is being implemented in partnership with the Asia Injury Prevention Foundation and supported by FGP's long-time road safety partners such as the Department of Transportation and Communications.

Assistant Secretary Dante Lantin of the DOTC commended Ford for their initiative in promoting road safety. "I would like to congratulate Ford Group Philippines and the AIPF for this new and noble endeavor. As we mentioned, majority of road accidents are caused by driver errors which are preventable and DSFL is a step towards reducing these accidents," he says.
According to Mirjam Sidik, Executive Director of the Vietnam-based Asia Injury Prevention Foundation (AIPF), programs like Driving Skills for Life are critical to address growing concerns about road safety in the emerging markets of Asia and Africa. The organization, a member organization of the United Nations Road Safety Collaboration, is dedicated to public awareness and education programs on road safety.

"It's great to see Ford, a leader in safety, doing something about this critical issue," Sidik said. "Driving Skills for Life is a partnership that effectively involves government and non-government organizations. We believe it will be the catalyst for further action to improve road safety as nations across this region including here in the Philippines deal with rapid development to their infrastructure and subsequent changes on their roads."

"Road safety is a very serious issue in the Philippines, and Ford Group Philippines remains highly committed to helping improve driver safety through this free driver education program," said FGP AVP for Corporate Communications Anika Salceda. "The Driving Skills for Life program is an ideal way for Ford to leverage its global expertise to help further make a difference in the Philippine market."

Driving Skills for Life is offered free to program trainees, and mixes classroom learning and practical training to help increase awareness on safe driving techniques that also help improve fuel efficiency. The training has been customized for the Philippines to reflect the local driving environment and road conditions. It will be offered through a series of events open to the public.