AUTO INDUSTRY NEWS

Ford launches the new Everest

Ford launches the new Everest image

Text: / Photos: | posted July 07, 2009 00:00

A new design look and an array of contemporary features give the new Ford Everest fresh appeal to go with its image of dominant toughness Everest is the most capable seven-seat SUV on the road or off, combining best-in-class torque, active versatility, superior off-road capability and Built Ford Tough strength with surprising levels of comfort and refinement.

The new Ford Everest pioneers a suite of new design elements, led by a new-look front design with a classy multi-bar chrome grille and chrome-accented lower grille combining with sleek, wraparound headlamps to create a distinctive signature style. Under its slick new shape are the unrivalled toughness and proven capability that have made Ford Everest a leading choice among SUV buyers.

"More than ever, Ford Everest is the SUV that brings everything together in one great package," said Masaki Makihara, Everest chief platform engineer. "It's powerful, with the best torque in its segment. It's smooth, with its great five-speed automatic transmission. It's versatile, with outstanding space for people and cargo. And it's safe the only SUV in its class offering both dual front and side air bags. With its contemporary new design look, the dominant toughness of Ford Everest has never been more appealing."

The new Ford Everest, available in XLT and top-of-the-range Limited models in a choice of 4x2 or 4x4 powertrains, features the outstanding responsiveness of Ford's renowned DuraTorq TDCi common-rail diesel engine family. With TDCi power, Everest boasts best-in-class torque output that's the feeling of instant power on tap to accelerate away from a traffic light or make an overtaking maneuver.

Customers have a choice of a five-speed manual transmission or a sophisticated five-speed automatic, which offers electronic shift-on-the-fly when fitted in the new Everest 4x4.

Everest's tough chassis and confident stance with standard 18-inch diamond-cut and polished wheels available optionally give it the credentials to handle rough roads or deal with tough conditions, such as the negotiating light flooding. Inside, the occupants of Everest are isolated in comfort.

These are just some of the strengths that have given Ford Everest its reputation for dominant toughness.

Like Ford's recently launched new Ranger pickup, Everest's name is boldly embossed in the upper grille shape a design reflecting the pride, confidence and capability of the Ford truck and SUV families.
"The name Everest lives boldly within the soul of the vehicle, not just on a badge, and that says a lot about its character and the pride Everest customers have in their vehicle," said Scott Ferrier, design manager, Asia Pacific and Africa, Ford Motor Company. "The new design for 2009 is a more premium look that builds on the capability and robust feel that are Ford Everest hallmarks. We've added contemporary touches that give it a lot more style, but it's the way the new design complements Everest's inherent strengths that was so important for the design team to execute."

"The result," Ferrier says, "is truly a signature look for Ford Everest."

Everest is an important player in the Ford product portfolio, sharing key underlying technologies such as impressive Ford TDCi common-rail turbodiesel power, torque and refinement with the Ford Ranger family. The Ford truck and SUV lineup shares another key attribute: proven capability built on a solid, Built Ford Tough foundation.

"The Everest has consistently been a top seller among the local Ford vehicles, and is the vehicle of choice for ready-for-action families whose schedules are filled with fun and exciting activities," said Ford Group Philippines president, Rick Baker. "In 2008, nearly 2,200 Ford Everest units were sold, making it the second best-ever annual sales for the SUV. In the previous year, it was named Best Executive SUV during the annual Car of the Year Awards."

"With its new look and enhanced performance features, the new Ford Everest's affinity with the local Filipino families will certainly be sustained and further strengthened, making it the confident partner of our ready-for-action families."