Increase in production to meet Asia-Pacific demand
Ford is looking to keep up with ongoing demand for the Ranger after the automaker officially announced the ramp up production of the midsize pickup at its factory in Thailand. With it, the blue-oval brand stated that this will help meet the Asia-Pacific region's demand for the Ranger.
The factory, which produces the EcoSport, Focus and Fiesta nameplates recently received a $186 million investment which will be used to increase Ranger production.
“The incremental Ranger volume will allow us to meet strong customer demand across the region for this “Built Ford Tough” truck. Our additional investment in FTM also underscores our long-term confidence in Thailand, including the world-class quality being delivered by our workforce,” said Mark Kaufman, president of Ford ASEAN.
Hirunya Suchinai, secretary-general of the Thailand Board of Investment said that the company plays a key role in Thailand's auto industry.
“On behalf of the Thailand Board of Investment, I would like to congratulate Ford Motor Company on this auspicious occasion. Ford continues to play an important role in the ongoing development of our automotive industry, and their latest milestone will help further strengthen Thailand’s position as a leading automotive manufacturing and export hub in the region,” said Suchinai.
The company anticipates that production at Ford Thailand Manufacturing will reach maximum capacity in the coming months. The decision to invest more into boosting FTM's production has been speculated as a move by Ford to be fully independent of the Auto-Alliance Thailand (AAT) plant in Thailand; a joint-venture facility that dates back to when Ford and Mazda were manufactured together.