AUTO INDUSTRY NEWS

Frankfurt 2011: SsangYong XIV-1 Concept

Frankfurt 2011: SsangYong XIV-1 Concept image

Text: / Photos: Ssangyong Press | posted September 16, 2011 18:59

SsangYong's got a brand new bag

Making its public debut at the Frankfurt motor show is the SsangYong XIV-1 concept, showcasing the new design direction for the brand.

XIV-1

XIV stands for "eXciting user Interface Vehicle", highlighting the show car's focus on interaction with the driver and passengers. More than just a design study, XIV-1 is the concept version of SsangYong's premium B-segment crossover project, which will lead to the addition of another mass production model to the Korean company's range.

XIV-1 interior

The exterior design of XIV-1 features a continuous glass area which, according to SsangYong designers, was inspired by the side profile of a graceful sailing yacht. XIV-1's front end styling follows the lead of the new Korando crossover headlined by a pair of modern LED headlamps

The XIV-1 does not have B-pillars, with front doors opening normally while the rear doors open suicide-style.

Once inside, passengers get a high tech experience with, and all the seats can rotate 360 degrees as well. The cabin's width is visually stretched by the wide, symmetrical instrument panel design accented with aluminum dials. There is also mood lighting around the cabin.

The user interface, SsangYong claims, "embraces the concept of an extended living space rather than providing just a means of transport". Many of the XIV-1 concept's features are accessible via smart phone technology.