Frankfurt 2013 Preview: New European concept from Kia

Frankfurt 2013 Preview: New European concept from Kia image

Text: / Photos: Kia Press | posted August 12, 2013 13:38

New concept possibly a future B-segment contender

Kia released two photos of its new European concept: one featuring the silhouette of the car’s exterior and another taking you inside the cockpit with lots of silver accents. Kia describes the new B-segment concept as ‘playful but gutsy, sturdy yet impish.’

The concept combines a mischievous character with a robust body shape that features a mix of contrasting materials in compact, purposeful dimensions.

This is a result of the company’s direction toward new compact car options for drivers who value size issues. The car features non-mainstream elements for smaller cars plus styling devoted to the European lifestyle.

Currently, there are no plans for production. The launch in Frankfurt will serve as the gauging medium for potential customer response.

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